Channel Marketer Report


ChannelChat: Laz Gonzalez, SiriusDecisions

The SiriusDecision Summit reached record attendance and sponsorships for another year. B2B and channel marketers worldwide gather at the summit to garner insights from top thought leaders that will help them refine and optimize their future marketing initiatives. In this episode of Channel Chat, Laz Gonzalez, Service Director of Channel Management Strategies at SiriusDecisions, shared key themes from the channel tracks at this year’s summit. In addition, Gonzalez discussed other planning assumptions and case study examples of winning partner programs.

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