The Oracle Eloqua AppCloud is moving to the vendor’s Topliners user community site, enabling customers to more easily share, comment and follow apps, and receive updates from a single location, according to company officials.
The integration also enhances users’ ability to learn about AppCloud partner offerings as well as interact with Eloqua, partners and other organizations from within the familiar Topliners community.
“To target the right buyers, easily execute campaigns, get the best leads to sales and deliver the highest return on marketing investments, modern marketers are looking at how they can enhance targeting, engagement, conversion, analytics and marketing technology,” said Andrea Ward, VP of Marketing for Oracle. “By bringing together the Eloqua AppCloud and the Topliners community, Oracle is not only improving the experience customers will have with the different applications, but also delivering enhanced functionality.”
There are more than 100 applications available on the Eloqua AppCloud.
Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.