Tracx, a social media management platform, recently established its new partner program, which is “aimed to accelerate the company’s growth through the development of a strategic partner ecosystem,” according to a company press release.
The Tracx Partner Program is designed to give partners the resources they need to uncover new business opportunities through the Tracx platform, and is concentrated into four key categories:
Social Management Partners, which include CRM and marketing automation providers;
Social Intelligence Partners, which include social media and third party analytics platforms;
Social Monetization Partners, which include online media, e-Commerce and advertisement platforms; and
Social Business Partners, which include referral partners, resellers and systems integrators.
“Tracx is partnering with leading companies to provide its more than 300 enterprise clients with one comprehensive social enterprise platform that meets all their needs -from social monitoring to publishing to analytics and paid media,” said Pedro Laboy, Chief Strategy Officer of Tracx. “Identifying the right partners to build out this social enterprise ecosystem is core to our strategy and will accelerate our growth while enabling us to provide greater value to our clients.”
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