Infor, a business application software provider, has implemented TIE Kinetix to help distribute digital content throughout the Infor Partner Network.
“Dynamic content delivery is efficient, collaborative ways to support the channel and help partners drive more opportunities and revenue,” said Chip Coyle, SVP and CMO of Infor, in a statement. “The TIE Kinetix Content Syndication solution benefits the Infor Partner Network by helping provide partners even more tools to grow a profitable and sustainable business around Infor products.”
Infor was looking for a way to ensure web content and marketing materials were available across partner web sites, emails and social networks in an organized fashion. Using TIE Kinetix, Infor will help partners easily keep their web sites and social spaces up-to-date, helping to initiate customer engagement through visually appealing, informed content.
“We have seen the recent growth of Infor and its channel,” said Jan Sundelin, CEO of TIE Kinetix, “and (we) are excited to partner with them to help fuel additional growth using TIE Kinetix’s leading Content Syndication Platform.”
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.