Segmint, Inc., a data-driven marketing technology provider, is partnering with Phizzle, a consumer engagement software company, to provide businesses with personalized engagement tools across a variety of marketing touch points.
Using Segmint, marketers can deliver targeted messages to audiences based on Key Lifestyle Indicators (KLIs), which are established based on their interactions with advertisements. Through the partnership, Phizzle will be able to extend its services across more channels via Segmint’s personalized delivery system.
“In today’s world, it is imperative for brands and teams to activate fans across multiple engagement channels including SMS, social media, email, second screen and traditional web,” said Ben Davis, CEO of Phizzle. “Our partnership with Segmint allows us to manage the holistic consumer lifecycle and allows our clients to have the ability to fully monetize their fan base.”