Tag Archives
Netsertive Adds $9 Million To Series C Funding Round
Netsertive, a provider of digital marketing intelligence solutions for brands and local partners, has raised $24 million in Series C financing. After winning $15 million in growth financing in October 2015, Netsertive has acquired an additional $9 million to help accelerate product development and innovation. The latest round was led by River Cities Capital Funds, with […]
eMetrics Summit Boston: Data-Driven Marketers Are Becoming ‘Indispensable’
By Brian Anderson, Associate Editor Editor’s note: As part of a special arrangement, this feature is being published on Channel Marketer Report. The article initially appeared on MarketingID. Big Data and marketing analytics are becoming must-have currency for marketing success, and businesses across a wide variety of industries and verticals are looking to individuals who […]
Brightcove Helps Improve Video Marketing Results
The Problem: The vast majority (91%) of B2B buyers prefer interactive and visual content that can be accessed on demand and across devices, according to research from Demand Gen Report. However, some companies do not have the time, manpower or resources to create and market videos to partners and end-users. On the other end of the […]
The New Rules Of Predictive Analytics: CMO Edition
By Angela Zener, Radius The promise of B2B data is unbridled. Thanks to first- and third-party data sources, marketing teams know more about their prospects and leads than ever before. Predictive analytics tools introduce even more data capabilities for today’s marketing leaders. With the right tools, marketers can discover untapped market opportunities, target audiences with greater […]
Klipfolio Provides Wealth Of Cross-Channel Campaign Analytics
The Problem: Marketers are designing and implementing campaigns that span across myriad of technologies and communication touch points. However, with these campaigns comes an inundating amount of data regarding overall engagement and success. The Solution: Klipfolio is an online marketing analytics dashboard designed to help companies build user-specific dashboards to monitor analytics throughout their marketing initiatives. The Klipfolio […]
AppRiver Sees 30% Increase In YOY Channel Revenue, Focuses On Forging Partner Relationships
To keep pace with the wants and needs of their customers, vendors must consistently tap into their partner communities, assess strengths and weaknesses, and provide the tools and resources they need to thrive. AppRiver, a provider of email messaging and web security solutions, has seen a year-over-year channel revenue increase of 30% due to its […]
Act-On Inducts Four Companies Into Consulting Partner Program
Act-On Software has added four new companies to its Consulting Partner Program. The four companies — BrainSell, Faye Business Systems Group, Levementum and W-Systems — were inducted into the program as Platinum Partners, and are expected to guide and implement integrated marketing automation and CRM systems for new clients. As Platinum Partners, the four companies […]
Marketing Advocate Acquisition, Customer Base Growth Drive Year-End Results For Zift Solutions
Zift Solutions recently announced financial results for the 2014 fiscal year, citing the strategic acquisition of Marketing Advocate and year-over-year customer base growth of 120% as key milestones. During 2014, Zift Solutions saw its employee base grow by 50% due to a combination of new hires and employees transitioning from the Marketing Advocate acquisition. The […]
Getting The Funds You Need To Drive Channel Growth
Channel teams can contribute to much or all of a company’s revenue. Yet sometimes, they are significantly underfunded and are unable to execute the campaigns and initiatives they desire. During an upcoming webinar, Laz Gonzalez of SiriusDecisions and Debra Delaney, CEO of CCI, will outline how channel teams not only can track and measure program results, but also relay […]
Segmint Partners With Phizzle To Broaden Engagement Offerings
Segmint, Inc., a data-driven marketing technology provider, is partnering with Phizzle, a consumer engagement software company, to provide businesses with personalized engagement tools across a variety of marketing touch points. Using Segmint, marketers can deliver targeted messages to audiences based on Key Lifestyle Indicators (KLIs), which are established based on their interactions with advertisements. Through […]
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