Klipfolio Provides Wealth Of Cross-Channel Campaign Analytics
The Problem: Marketers are designing and implementing campaigns that span across myriad of technologies and communication touch points. However, with these campaigns comes an inundating amount of data regarding overall engagement and success.
The Solution: Klipfolio is an online marketing analytics dashboard designed to help companies build user-specific dashboards to monitor analytics throughout their marketing initiatives. The Klipfolio platform is intended to allow users to build their own marketing analytics dashboards that meet their specific needs. Users can build analytics dashboards based on preconfigured templates, or customize the dashboard to provide every metric needed for the user to do their daily business.
The solution also offers visualization capabilities that position users to use built-in chart options to highlight key metrics and insights — which can then help users take action and make accurate business decisions.
The Perks: Klipfolio enables users to consolidate different types of data in a single location. This positions marketers to gain a holistic view of their marketing initiatives — identifying how each channel supports one another and where improvements can be made to maximize marketing’s impact on the bottom line. Klipfolio offers a wide range of data source integrations, including:
- Oracle Eloqua;
- Twitter; and
- Google AdWords and Analytics.