The Changing Face Of Co-Op Marketing [Infographic]

Nearly two-thirds (65%) of local businesses participate in digital media co-op programs, up from 40% in 2012. However, there is a significant knowledge gap between these local businesses and the large brands they represent. In fact, 50% of brands believe local businesses don’t understand digital marketing.

This infographic outlines results from a study developed by Borrell Associates and Netsertive on the local advertising market. Download the complete report findings here.