Channel Marketer Report


Aprimo Announces New Cloud-Based Campaign Management Solution

Aprimo introduces Aprimo Campaign

Aprimo, a global leader in marketing operations solutions, announced the launch of its next-generation campaign management solution, Aprimo Campaign.

The cloud-hosted solution allows mid to large-sized organizations, marketing service providers, and agencies to efficiently connect to and manage their customer and prospect databases. The enhanced capability to extract key customer insights supports smarter marketing, Aprimo stated.

“The average organization has more marketing data than it knows what to do with,” said Kevin Souers, Chief Product Officer, Aprimo. “To complicate matters even more, key customer information often resides in myriad locations ranging from on premise databases to the cloud. Not only do marketers lack a unified view of it all, they struggle to make sense of it and take action. We’re solving for this entire business problem.”

Aprimo Campaign empowers marketers to directly leverage offline or online marketing data sources to support multiple marketing channel. Benefits include:

  • Flexibility: any type of marketing data can be accessed no matter the structure or source — on premise, hosted or in the cloud
  • Cost-effectiveness: total cost of ownership is significantly reduced thanks to the SaaS deployment model which eliminates IT hardware and infrastructure costs
  • Ease of maintenance: automatic updates delivered via the Microsoft Azure platform enable reliable, secure and low-maintenance administration
  • Integration: customers gain seamless access to the Aprimo platform — Plan & Spend, Marketing Productivity, Digital Asset Management and Distributed Marketing — plus other marketing technology providers through the open Integration Framework.

Learn more about Aprimo Campaign.