Channel Marketer Report


Jay McBain Joins Forrester as Principal Analyst – Global Channels

Jay McBain, Forrester Principal Analyst Global Channels

Jay McBain, Forrester Principal Analyst — Global Channels

Channel innovator Jay McBain has joined Forrester as Principal Analyst – Global Channels. The co-founder and former CEO of ChannelEyes, McBain’s career has spanned more than two decades, including executive sales, marketing, channel and strategy roles at IBM, Lenovo and Autotask.

He currently serves as the chairman emeritus of the CompTIA Vendor Advisory Council and Managed Services Community. He is a board member of the Channel Vanguard Council, Ziff Davis Leadership Council, and CRN Channel Intelligence Council.

In his new role at Forrester, McBain will work with emerging and established brands worldwide. In a LinkedIn post, McBain wrote that he is eager to work with “technology leaders who I can inspire and who will inspire me. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change,” he added.

Forrester Research is an influential global research and advisory firm, working with business and technology leaders to develop customer-obsessed strategies that drive growth. Its unique insights are grounded in annual surveys of 500,000 consumers and business leaders, rigorous and objective methodologies, and the shared wisdom of its clients.

“Forrester is an idea company, where smart, motivated curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business,” McBain said.

McBain, who joined the company in early June, will continue to work from his office in Albany, NY.