Channel Marketer Report


Empower Your Partners: How To Improve Partner-Led Demand Creation with Marketing Certification Programs

The limited marketing skill sets found in many partner organizations inhibit their ability to help drive demand. Even when vendors syndicate content and turn-key marketing campaigns, their partners typically don’t have the expertise to make the best use of the materials.

In this e-book by Perks WW, learn how to implement a successful marketing certification program that increases skills, measures change, and rewards desired partner-led demand creation behavior. Download it to:

  • Understand the cause of low utilization of channel marketing automation tools and campaign marketplaces
  • Discover how to launch a point-based program designed to educate partners on demand creation
  • Learn the essential course components of a good marketing certification program
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