Averetek, the channel marketing software provider, has enhanced its lead generation platform with market intelligence data from content and technology data provider, Aberdeen.
The partnership enables vendors using the Averetek platform to share directly with their channel partners information about prospects including company size, geography and firmographics as well as technographics (technology owned) and decision-making contacts.
Maintaining accurate customer data has become a significant challenge in a market where average employee tenure has dropped, noted Averetek. By integrating Aberdeen’s continually updated and extensive account-based intelligence into its platform, Averetek offers a robust, accurate and intuitive database of accounts and contacts to vendors and their channel partners alike.
“For many channel partners, audience data is prohibitively expensive, inaccurate and unreliable. This integration means that our customers and their partners will have access to Aberdeen’s high-quality data,” said Peter Thomas, CEO of Averetek.
“This integration with Averetek will introduce our industry leading account data to an entirely new audience,” said Aberdeen chairman, Gary Skidmore. “Channel partners often expect brands to help them drive leads. Aberdeen’s extensive database of companies and contacts allows partners to identify new sales targets in a self-service way, which benefits brands and partners alike.”