Channel Marketer Report


Impartner Acquires Tremolo; Expands Portfolio with Newsletter Platform, Social Content Syndication Tool

Impartner LogoImpartner, a leading partner relationship management (PRM) solution provider, has acquired UK-based Tremolo Software, a privately-owned enterprise-class software company that helps customers drive brand engagement.

With the acquisition, Impartner will add two key technology solutions to the Impartner product portfolio. NewsOnDemand is a newsletter platform that allows the creation of automated newsletters to partners which contain only the information the partners request based on their business relationship with the vendor.

SocialOnDemand is a social advocacy program which allows vendors’ partners to syndicate social content with the click of a button, amplifying the vendors’ messages across social channels and ensuring brand consistency.

This acquisition is part of Impartner’s ongoing commitment to help vendors streamline communications with their partners and provide a comprehensive set of channel management solutions, said  Impartner CEO Joe Wang.

The acquisition adds a deep base of talent to Impartner on both the sales and engineering fronts, and further expands the company’s presence in Europe, Wang added. Tremolo employees will remain in the Battle, England-based offices and maintain a primary focus on Tremolo products.