Channel Marketer Report


Magentrix Enhances PRM Solution To Boost Sales Enablement, User Adoption

Magentrix Corporation, a leading provider of SaaS-based partner relationship management (PRM) solutions, has enhanced its technology with upgraded sales enablement functionality and features that boost user adoption.

This release gives clients more tools for growing sales and amplifying brand awareness. Vendors can now organize, group, and present marketing and sales content in alignment with each stage in their sales process.

With its Spring release, Magentrix’ PRM software offers:

  • A playbook feature that allows clients to share segmented, customizable resources with their channel partners and internal users.
  • Co-branded collateral functionality that enables vendors to leverage their partners’ agile market positioning while partners benefit from vendors’ brand clout in their sales efforts.
  • A marketplace function that provides customers with a personalized shopping experience for products and services, including those offered by the vendors’ ISVs or consulting partners.
  • An upcoming events feature that eliminates the stress of planning, tracking, and promoting events, by managing them in the partner portal.

In addition to multiple platform enhancements to improve user-experience, Magentrix has expanded language support to include Italian and Portuguese.