Channel Marketer Report


New Week-Long Webinar Series Reviews How Brands Master Channel Partner Marketing

Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting a week-long webinar series addressing the increasingly level of attention that companies are investing in channel marketing best practices.

ChannelWeek: The Indirect Imperative: An Inside Look at Why & How B2B Brands Are Mastering Channel Partner Marketing, will provide experienced channel marketers and demand gen professionals new to the discipline program-boosting insights on proven-practices and the tools and technologies that enable them.

“The signposts that companies are committing more resources to their channel programs are getting hard to miss,” said Andrew Gaffney, president of G3 Communications, the publisher of both CMR and DGR. “Forrester’s estimate that through-channel marketing automation (TCMA) software will climb to $1.18 billion by 2023 is significant. Even more compelling is Forrester’s prediction that channel technology companies will generate another $1.3 billion in related services. Plus, thousands of digital marketing agencies will grow to generate $2 billion in related TMCA services over the same period.”

The sessions, which will be presented during the week of August 20, will cover a variety of topics providing information on how:

  • Channel partner marketing and incentive programs can support/supplement corporate demand gen activities
  • Dedicated channel marketing programs are vital to supporting sales generated by partner ecosystems;
  • Successful through-channel marketing programs involve a variety of different strategies and tactics, often supported with purpose-built tools and technologies

Channel Week is an important component of G3 Communications’ evolving program to expand the awareness of channel marketing best practices. DGR’s annual B2B Marketing Exchange conference, which will be held at the  in Scottsdale, February 25 – 27, 2019, will include a two-day channel marketing track. Channel topic sessions, introduced to the B2BMX agenda this past February, attracted standing-room-only audiences.

Expanded coverage of channel marketing topics in Demand Gen Report is also winning the attention of the publication’s subscribers.

“We’re not surprised that DGR subscribers, B2BMX attendees, and of course, the readers of CMR, are eager to learn more about the best practices that boost through-channel marketing programs,” said Gaffney. “With as much as 70% of world trade being sold through indirect sales channels, it’s absolutely necessary for companies to optimize their partner programs. For companies that are just beginning to launch or expand indirect sales programs to drive more revenue, building them on a foundation of best-practices and the technology that enable them is crucial to driving ROI.”