Averetek, a provider of channel marketing software, has integrated its solution with SocialPort, a social selling platform provided by rFactr.
With this integration, Averetek customers have access to a robust solution that automates the sharing of highly targeted content with their channel partners. SocialPort also provides the data and analytics necessary to optimize social selling and marketing activities.
Most marketing teams lack the time and resources needed to manage and approve channel partners’ social media content, Averetek said in a press release. As a result, many channel partners miscommunicate a product or service over social media or overlook related best practices.
SocialPort offers users an effective, seamless way to activate critical social media sales and marketing programs. With the embedded capabilities of SocialPort, Averetek customers can have access to pre-approved social media content, a robust scheduling system and real-time analytics.
“Until now, channel marketers have failed to leverage the full potential of their partners’ social media channels. By adding SocialPort’s capabilities to the Averetek platform, our customers can now easily use their partners’ social media profiles – such as LinkedIn, Twitter, Facebook and blogs – to create more opportunities and accelerate the sales process in a controlled manner,” said Peter Thomas, CEO of Averetek.
SocialPort enables brands to closely track their partner’s social media activity and offers a monitoring service that allows channel partners to discover specific hashtags, keywords and mentions – expanding their reach to new ecosystems. The platform also allows users to “drag and drop” content from brands directly into their own social media channels.
By integrating the capabilities offered by SocialPort into Averetek’s robust platform, channel and marketing teams will be able to tie social media engagement to leads, opportunities and deals
“This integration with Averetek will deliver rFactr’s state-of-the-art social media engagement capabilities and data to an entirely new audience,” said rFactr CEO, Richard Brasser. “Channel marketers will have access to advanced offerings that allow them to quickly share content on social media platforms – enabling them to grow relationships and establish themselves as thought leaders in their industries.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.