ZINFI Technologies, Inc., a provider of unified channel management (UCM) solutions, through-channel marketing automation technology and partner relationship management (PRM) platforms, has launched a set of next-generation, do-it-yourself capabilities for its partner relationship management SaaS application.
The new capabilities were developed to address issues resulting from the rapid evolution of channel marketing automation, said the company in a press release. According to ZINFI, many of the PRM solutions in today’s marketplace are hardcoded, difficult to modify, and require extensive and costly professional services to deploy and manage.
ZINFI introduced a variety of do-it-yourself tools in its 9.x version of its unified channel management (UCM) platform earlier this year. Now the company reports that it has significantly enhanced the capabilities of these core feature sets which now include:
“Our customers have been asking for fully configurable software that doesn’t require them to spend professional services fees to set up or modify their application logic,” said Sugata Sanyal, founder and CEO of ZINFI. “This latest release of our platform fulfills that request, significantly reducing implementation and management costs, and exponentially speeding up platform configuration time.”
The company is planning to extend these capabilities globally through its rapidly evolving ZINFI Agency Partner Program (ZAPP) network, allowing agency partners to leverage these tools and rapidly deploy ZINFI solutions for its customer base, said Sanyal.