SnapLogic Updates Channel Program; New Portal To Provide Partners with Single Destination

SnapLogic,a self-service application and data integration solution provider, has made significant updates to the SnapLogic Partner Connect Program to enable global technology, service, and reseller partners to expand their enterprise integration and digital transformation capabilities and offerings.

The company is now offering its partners a full curriculum of free sales and training to help them accelerate pipeline, close deals, and implement SnapLogic technology. Previously partners were charged a fee to access training content, explained Rich Link, VP Global Channel Sales and Strategic Alliances. Recognizing that it was in the best interest of the company “to have an absolute army of trained SnapLogic people out there, we made product training free and then we also expanded the training to include sales and business messaging topics.”

The content is essentially the same as the information provided to internal teams. “I want everyone to be on the same page, the same messaging, the same go-to-market materials that our very own salespeople are using,” he added.

To facilitate partner access to the training and sales materials, SnapLogic will launch a new partner portal as a single destination for updates, deal registration, field assistance requests, collateral access, discount relief requests as well as its LMS system.

SnapLogic has also announced special deal incentives to reward partners who build and go to market with repeatable solutions based on SnapLogic and SnapLogic’s technology partners such as Workday, Snowflake, and Reltio.

New deal referrals and reseller discounts encourage partner profitability. SnapLogic works closely with partners to support efforts to sell and deliver SnapLogic solutions to customers.

“Our customers are undertaking numerous digital initiatives around cloud data warehousing, data lakes, master data management, human capital management, customer relationship management, and Customer 360 that rely on integration for success,” said Link.

“With these updates to the Partner Connect Program, we’re enabling our partners around the world to rapidly gain the expertise required to accelerate our customers’ strategic digital initiatives and deliver repeatable solutions built with our leading Enterprise Integration Cloud platform.”

SnapLogic’s recent investments in its partner program have resulted in 60% growth in the past year. Channel partners are expected to account for 40% of company revenue by the end this year.