Improving the Channel Experience Across the Customer Life Cycle

Partners often cite the user experience as one of the most critical aspects of their relationships with vendors. If vendors offer partners complex programs, cumbersome processes, and a poorly designed partner portal, they risk leaving them frustrated and unable to contribute to mutual success.

This comprehensive e-book from Vistex, a leader in go-to-market solutions, examines how modern channel management-related technologies and platforms — from partner portals with consumer-like interfaces to easy-to-use partner marketing platforms — can significantly enhance the partner experience. Equally important, it describes how vendors must develop a comprehensive strategy for creating a holistic partner experience and define the requirements for each component.

In thorough detail, the e-book reviews key elements of partner-centric channel programs including:

• Partner Portal
• Partner Programs
• Partner Marketing
• Channel Operations

The five key takeaways in the conclusion provide channel professionals with an actionable to-do list that will help them create an engaging partner experience.

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