Channel Marketer Report


WorkSpan Announces Integration Of Ecosystem Cloud Platform With Microsoft Dynamics 365

WorkSpan, an ecosystem cloud platform provider, in collaboration with Microsoft is enabling Microsoft Dynamics 365 customers to take better advantage of the growing ecosystem of partners engaged in build-with, market-with, and sell-with motions to accelerate innovation and bring joint solutions to their customers.

WorkSpan logoWith the integration of the WorkSpan platform, Microsoft Dynamics customers can orchestrate multi-partner and partner-to-partner sales motions, and deliver end-to-end offerings to enable improved customer experiences. With WorkSpan, vendors can securely share critical opportunity data with partners and ensure that the right partner activities are triggered by sales stage.

The integration provides a real-time view of partner engagement and contribution with the Microsoft Dynamics 365 solution, noted WorkSpan in a press release. This provides sales teams with a view of the progress of the joint opportunity in WorkSpan. They can also see partner activities and contribution on the deal – customer meetings, development of collateral and PoC, — and engage directly with the partner teams to accelerate deals.

“WorkSpan has been excited to embark on this integration with Microsoft Dynamics 365,” said Mayank Bawa, CEO and Co-Founder, WorkSpan, “Companies recognize that their ecosystems need to be actively managed for growth. Now, we look forward to bringing ecosystem management inside Microsoft Dynamics 365, enabling customers to manage and grow with their ecosystem partners in their respective markets.”

In other news, WorkSpan announced that the company has raised $27 million in a Series B funding. This funding round was led by Redline Capital in London with participation by Mayfield Fund, who led the Series A round, as well as new investor M12 Ventures, previously known as Microsoft Ventures.

“WorkSpan makes it easier to build, market and sell together, changing the dynamic in building active and engaged ecosystems of partners,” said Leo de Luna, Managing Director at M12. ”With this investment, M12 is excited to continue the company’s ongoing commitment to help the hundreds of thousands of partners in the Microsoft partner ecosystem grow business.”