Zift Expands Strategic Alliance Program With New Partners In EMEA And The Channel Company

Zift Solutions, an enterprise channel management technology provider, is expanding its new strategic alliance program, the Zift Zone, into EMEA with the addition of bChannelsBlueprint CPQ, and LeadFabric. The Zift Zone is a marketplace connecting Zift customers to trusted and certified agencies, technology, and service providers, all of whom drive channel success.

Zift also announced that The Channel Company, a provider of IT channel-focused events, media, research, consulting, and sales and marketing services, has joined the alliance program.

Zift Zone agency partner bChannels is a global specialist in partner networks, providing market intelligence, managing channel marketing, and driving sales acceleration. Its experience and successful outcome-driven channel methodologies benefit top global technology vendors and many leading industry disruptors.

bChannels enables Zift Solutions customers to maximize the return on their platform investment. Focused on elevating the partner experience, bChannels provides insights and resources needed to increase partner engagement, generate loyalty and drive sales. Offering coverage throughout EMEA, bChannels’ understanding of the cultural, economic and market dynamics ensures delivery of program outcomes that maximize the sales potential in every partner network.

Zift Zone technology partner BlueprintCPQ enables organizations to sell more, increase profits and gain greater visibility in the sales pipeline. Its configure, price, quote (CPQ) software quickly connects channel/partner networks with the tools needed to be more effective when pricing products and services, quoting complex jobs and generating faster more accurate proposals. Blueprint CPQ is based in Cheltenham, UK with offices in Boston, MA.

A versatile marketing automation and MarTech service providers across Europe, LeadFabric can serve as an implementation and deployment specialist for ZiftONE as well as offer demand generation consulting, custom app and API work, data strategy and management, performance and revenue analytics, target market analysis among other things. Headquartered in Belgium, LeadFabric also has offices in the Netherlands, France, Taiwan, Romania, and the United Kingdom.

As a Zift Zone agency partner, The Channel Company will  help vendors support  strategic initiatives, such as account based marketing, virtual training, custom microsites, and partner conferences.

“Welcoming these powerful strategic alliance partners to the Zift Zone demonstrates Zift’s strong global presence and allows our customers to do even more with ZiftONE to energize their channel programs,” said Laz Gonzalez, Chief Strategy Officer for Zift Solutions. “Channel organizations looking to employ new technologies, like CPQ, or offer EMEA-based services for their partners can choose Zift knowing they can rely on local companies who know the market and can continue supporting them.