Channel Marketer Report


ChannelWeek Webinars To Offer Expert Insights On Helping Partners Engage Modern B2B Buyers

Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting their second annual ChannelWeek, a digital event addressing the opportunities companies have to better align their channel programs with partners and customers too.

The webinar series, Powered-Up Partners: Tactics & Tech To Supercharge Your Channel Network, will provide experienced channel marketers and demand gen professionals still honing their channel skills insights on how to engage and enable partners to ensure revenue gains.

“While the channel landscape is becoming increasingly complex, it is presenting channel leaders with more opportunities to collaborate with partners to engage customers more effectively,” said Andrew Gaffney, president of G3 Communications, the publisher of both CMR and DGR. “What should be especially encouraging for channel professionals is how much more their partners are stepping up to support lead generation.”

For example, the 2019 State of Local Marketing Report by BrandMuscle, an integrated local and channel marketing solution and services provider, noted that 80% of partner respondents said they are investing significant time to learn more about marketing.

In a report based on its recent survey the digital agency A Fluent Vision (AFV), noted that 96% of responding partners have purchased either a CRM or marketing automation tool, reinforcing observations made in its 2018 study that partners are willing to make the investment to lead with their own brand and be more strategic in the way they approach marketing.

To help channel leaders and demand gen professionals take advantage of that momentum, ChannelWeek webinars will provide attendees with expert insight into the strategies and best-practices that are boosting partner engagement and success.

The webinars, which will be presented August 26-28, will offer guidance on how channel professionals can:

  • Get head of the mass migration of B2B sales to business units with partner-based marketing programs
  • Optimize channel engagement with custom-fit partner incentive programs
  • Boost partner program performance with superior channel data management
  • Simplify the ChanTech stack for faster ROI & partner engagement
  • Engage partners by creating memorable partner experiences
  • Use new content formats and approaches to drive partner marketing programs

ChannelWeek is an important component of G3 Communications’ commitment to drive awareness of channel marketing best practices. In February, the channel track at DGR’s annual B2B Marketing Exchange conference, was doubled to run the full length of the conference.

“It’s no surprise that more companies are focused on collaborating better with their partners,” said Gaffney. “Data shows that nine of out 10 companies generate revenue through partners. It’s estimated that as much as 70% of world trade is sold through indirect sales channels.”

Register today.