Channel Marketer Report

data analytics

The 2112 Group Rebrands As Channelnomics; Expands Brainstorm Program

The 2112 Group is rebranding as Channelnomics, a name that reflects the organization’s mission to provide companies with research, guidance, and support in the development and management of dynamic routes to market. For the past 10 years, 2112 and Channelnomics operated in parallel under 2112 Enterprises LLC. Channelnomics was the company’s media business, which provided […]

Read More

Nutanix Enables Partner Transition To New Channel Program With Support Center

Nutanix, an enterprise cloud computing provider, has launched a global partner program designed to re-define the partner engagement journey. The program, Elevate, will bring together Nutanix’s global partner ecosystem – value added resellers (VARs) and value added distributors (VADs); service providers (SPs) and telcos; hyperscalers; independent software, hardware, and platform vendors; global system integrators; and […]

Read More

ChannelWeek Webinars To Offer Expert Insights On Helping Partners Engage Modern B2B Buyers

Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting their second annual ChannelWeek, a digital event addressing the opportunities companies have to better align their channel programs with partners and customers too. The webinar series, Powered-Up Partners: Tactics & Tech To Supercharge Your Channel Network, will provide experienced channel marketers and demand gen professionals still honing their channel […]

Read More

AVANT Launches Market Research Initiative To Boost Partners’ Role As Trusted Advisor

AVANT Communications, a distributor for next- generation technology, has launched a market research initiative to help its partners and business customers better understand industry trends around emerging new technologies in cloud, colocation, connectivity, SD-WAN, security, UCaaS and more. AVANT will analyze real-world insights from thousands of annual IT business purchasing decisions and conduct primary research […]

Read More

Zift Solutions Introduces All-In-One Platform To Support Critical Channel Program Activities

Zift Solutions, an enterprise channel management solution provider, introduced an all-in-one platform at an executive summit it hosted last month. ZiftONE is a comprehensive platform that connects and simplifies channel sales, marketing, and operations for indirect sales organizations. ZiftONE is designed to eliminate data silos, disorganization, and disengagement caused by piecing together multiple point solutions […]

Read More

SproutLoud Launches Customized Marketing Analytics Dashboards

SproutLoud, a leading SaaS-based through-channel marketing automation platform provider, has added customized marketing analytics dashboards as an integral part of its comprehensive solution. The ability to customize dashboards allows brands to quickly access relevant data about their distributed marketing efforts with partners, retailers, dealers, agents, distributors and franchisees who sell their products in local markets. Brands […]

Read More