SalesHood, a provider of a sales enablement platform and community, is now offering an onboarding, training, coaching and content tool for partners. The new solution, PartnerHood, allows channel managers to implement a partner enablement strategy that promotes community and supports competition.
“With SalesHood, we built a set of enablement automation processes that help companies perform tasks like training, onboarding, coaching, and content sharing with their direct reps,” said Elay Cohen, SalesHood CEO. “But from the very first day, we had the architecture designed in a way that we knew companies would also want to do it with partners.”
The PartnerHood platform enables channel managers to create experiences for a variety of audiences ranging from their entire partner ecosystem to specific partner organizations. Destinations for specific partners can be customized with their logos to drive engagement. Partners can personalize PartnerHood’s content library experience with bookmarks.
The publish-once capability on the secure, multi-tenant platform allows companies to share coaching and content with any or all partner communities. The PartnerHood platform can be used by channel account managers to identify their more engaged partners. The platform reports on which devices partners are accessing content or downloading assets. The tool can also track which materials partners are sharing with customers or their colleagues. It monitors and reports on participation in training and certification programs too.
The PartnerHood platform is especially designed to encourage partners to contribute their own content and comments. Channel managers can solicit feedback on products and training. Partners can share insights and opinions with other members of the community in forums. Cohen said channel managers can promote competition among their partners by inviting them to share win stories.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.