Channel Marketer Report

Partner Portal

Partner Portal Powers Newly Launched Skyhigh Security Channel Program

Skyhigh Security, a cloud-native security solutions vendor, has launched a new global program that provides its partner community, including value-added resellers, strategic integrators and managed service providers, with easier access to incentives, tools and information. Powered by a new partner portal, the program represents a major investment in the success of its partners, and their […]

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FluentStream’s Enhanced Channel Program, Commission Buyout Incentive Boosts Partner Ecosystem Expansion

FluentStream, a unified communications-as-a-service (UCaaS) provider for small and midsize organizations, reported significant gains in its partner ecosystem in 2022. Offering an enhanced partner program and an innovative buyout incentive, the company boosted its roster of channel partners by 235%. In the past two years, the company increased its customer base by 78%. In 2022, […]

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Turntide Engages Partners To Promote Sustainability Solutions To Commercial Real Estate Companies

Turntide Technologies, developer of electrification and sustainable operations technologies, has launched its first official global channel partner program. As sustainability and energy savings shoot up the corporate priority list, businesses are increasingly focused on creating and preserving value for buildings while avoiding the risks associated with doing nothing,” said Carl Burrow, Chief Revenue Officer, Turntide […]

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Robocorp Enhances Channel Program With New Partner Portal

Robocorp, a Gen2 robotic process automation (RPA) provider, unveiled an enhanced partner program to better support partners and service providers selling and delivering Gen2 RPA projects. The partner program includes a new partner portal and partner tier system. Further, Robocorp has included updates to the pricing model and RPA MSP (Managed Services), and has modified […]

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New Incentives, Partner Development Funds Highlight Transformed ServiceNow Channel Program

ServiceNow is transforming its partner program to further partner growth and customer success. The multi-year vision is designed to support the $500 billion market opportunity for the Now Platform and associated partner services. The revamped partner program includes new partner incentives to maximize investments and foster additional opportunities to demonstrate expertise and capabilities. All partners […]

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Enhanced Partner Portal Powers IBM’s New Channel Program

IBM has announced a new partner program, IBM Partner Plus, that reimagines how the company engages with its business partners through unprecedented access to IBM resources, incentives, and tailored support to deepen their technical expertise and help speed time to market. The program is designed to fuel growth for new and existing partners, including resellers, […]

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Storj Launches New Partner Portal In Pursuit Of Channel-Led Sales Strategy

Storj, an enterprise-grade, globally distributed cloud object storage provider, has launched a new partner portal. The one-stop shop for partner resources, enables resellers and system integrators to register deals, access Storj materials and training courses, and receive customizable alerts for new products and programs. In its pursuit of a channel-led sales strategy, Storj reported at […]

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Kensington Wins Bet That Gamified Incentives Will Bring Partners To Portal

There’s no mystery about the spike in partner visits to the Kensington partner portal. Since Kensington, a provider of solutions for security, docking, and ergonomics and wellness, launched a Whodunnit incentive game, the number of partners engaging with the company’s portal is rising. The new game follows Kensington’s PartnerPoker program, another gamified incentive initiative that […]

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Sovos’ Flexible Channel Program Aligns With Partners’ GTM Strategies; Enables Referrers And Consultants

Global tax software provider Sovos has launched a new channel program that enhances alignments with its partners’ business models. Competitive incentives and other business-related program benefits were designed to assist partners in expanding their businesses in ways that best fit their go-to-market strategies. The program includes an array of consistent and accessible tools, training and […]

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Electric Referral Program Enables Partners To ‘Turn Connections Into Cold-Hard Cash’

As casual conversations at chamber of commerce luncheons, town halls, and pickleball meetups uncover new prospects for B2B brands, marketers are recognizing the revenue-boosting potential of engaging a broad mix of referrers. A year into building a process to help business owners “rake in more coin” by referring potential customers, Electric, an IT services company, […]

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