Channel Marketer Report

Partner Portal

Channel Program At Nextiva Designed To Align With Individual Partner GTM Motions

Nextiva, a cloud communications company, has unveiled a new partner program designed to support partners’ preferred growth models. The program, NextivaONE, is built for partners of all types, allowing them to keep pace with the rapidly changing UCaaS and CCaaS markets while expanding their service portfolios and building their revenue streams with Nextiva solutions. “Every […]

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LiveVox’s New Channel Program Offers Robust Partner Marketing Support Package

LiveVox, a cloud-based provider of customer service and digital engagement tools, has launched a new channel program. The program, ACTivate, provides LiveVox’s new and existing partners, including master agents, technology solution brokerages, solution providers, and managed service providers with tools to market and sell the company’s blended omnichannel capabilities to new customers. “We’ve seen incredible […]

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Wasabi’s Laurie Mitchell: To Optimize Engagement With Fast-Expanding Channel Ecosystem, Automate Everything

The channel team at Wasabi , a cloud data storage provider, has been pretty busy for the past couple of years. At a pace of more than 400-plus new partners each month, the company has expanded it channel ecosystem from 3,500 partners at the end of 2020 to more than 10,000 today. As the company has […]

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Katalon Supports New Channel Program With Partner Portal

Katalon, a provider of a leading test automation platform, has launched its new Solution Partner Program and partner portal. Over the past year, Katalon has experienced rapid growth in its partner network and the new program will help strategic digital transformation-focused partners support customers and capitalize on the exploding market demand for test automation solutions. […]

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Honeywell Building Technology Implements PRM Platform To Support New Channel Program

Honeywell Building Technologies has launched a new partner program to better support the growth and success of its system integrator, distributor and original equipment manufacturer (OEM) partners. The Partner Catalyst Program takes the best practices from established partner programs that Honeywell Building Technologies brands and businesses have operated over the years and unifies them into […]

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Vertiv’s New Partner Portal And TCMA Tool Address Channel Demand For Digital Marketing Support

Recently promoted to the position of Director of Channel Marketing at Vertiv, a critical digital infrastructure provider, Song Lu is leading a program that strives to empower the company’s partner ecosystem with robust demand generation support. In a recent conversation with Channel Marketer Report, Lu commented that partners are leaning into Vertiv’s channel marketing program, […]

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4 Proven Practices To Navigate Channel Marketing Challenges 

By Zach Edling, Vice President of Account Services, Tendo Communications Channel partners are an essential revenue source for B2B brands. But as more B2B brands compete for the attention of channel partners, providing a best-in-class channel partner marketing program becomes more challenging and more critical. The most successful organizations understand how to navigate channel marketing […]

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ColorTokens Expands Channel Team, Marketing Support To Enable Growth In Partner Network

ColorTokens, a provider of Zero Trust-based cybersecurity solutions, is expanding its channel organization to support the rapid growth of its North America partner network. Since the New Year, the company has increased its channel partners more than 20%. “In 2022, we are increasing our focus on building our channel partner community and driving a mutual […]

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With First Financing Round And Full-Time Management, PartnerPortal.io Plans Platform Enhancements

Eddie Patzsch has been appointed CEO of PartnerPortal.io, a company he co-founded and launched in 2019.  PartnerPortal.io is a SaaS application that  provides partner teams with tools that enable them to automate and scale their channel ecosystems. At the end of 2021, PartnerPortal.io closed on its first financing round, led by Partnership Leaders Investments, FiDi Ventures, and a list […]

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Lacework Enhances Channel Program To Support Partners’ Go-To-Market Motions

Lacework, a data-driven security company for the cloud, has strengthened its investment in its growing channel ecosystem with an enhanced partner program. The Lacework Partner Program — formerly the Lacework Accelerate Partner Program — enables channel partners with dedicated technical enablement, joint marketing resources and a go-to-market framework across three new tiered program levels. Lacework […]

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