Channel Marketer Report

Partner Portal

Electric Referral Program Enables Partners To ‘Turn Connections Into Cold-Hard Cash’

As casual conversations at chamber of commerce luncheons, town halls, and pickleball meetups uncover new prospects for B2B brands, marketers are recognizing the revenue-boosting potential of engaging a broad mix of referrers. A year into building a process to help business owners “rake in more coin” by referring potential customers, Electric, an IT services company, […]

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Visionary Channel Program Enables Versa Networks’ Partners To Drive SASE Revenue

Eighteen months into the launch of its ACE (Accelerate, Captivate, Engage) Partner Program, Versa Networks is celebrating its win of ChannelVision Magazine’s 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year category. Launched in early 2021 to address the rapid growth in SASE, the Versa ACE Partner Program is the company’s […]

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Offering Ample Marketing Support, Verint Strives To Accelerate Partner Growth

Verint, a customer engagement solution provider, unveiled a newly designed channel program to make it easier and faster for partners to accelerate growth, expand portfolios and differentiate in the market. Enhancements to the program include: New, personalized workshops to ensure partners have everything needed to go to market including a clear engagement framework of how to […]

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With C-Suite Support, AvePoint Aligns Internal Teams To Boost Channel Partner Program

Barely into its second year, the global partner program at AvePoint, a SaaS and data management platform provider, is evolving into a significant revenue producer. The company’s managed service provider business, primarily focused on the SMB market, continues to grow in triple digits and is expected to reach 10 percent of the company’s total ARR […]

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MX Launches Robust Partner Portal To Support Fast-Growing Channel Network

MX, a leader in open finance solutions, has launched a new partner portal to support its expanding channel ecosystem. In June, the company announced that it had doubled the number of fintech partners in its MX Partner Network in the past year alone. The new MX Partner Portal provides partners with a one-stop-shop where they […]

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Matillion Enables Expanded Channel Network To Develop & Market Partner-Led Solutions

Matillion, a leading cloud data integration platform, has upgraded its partner network with new tiers, increased incentives, and features to better support its partners as they meet the modern data analytics requirements of organizations across the globe. The expanded Matillion Partner Network now welcomes system integrators (SIs), consultants, and technology partners into Matillion’s partner ecosystem to […]

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Infinidat Rolls Out Updated Partner Portal To Accelerate Storage-As-A-Service Sales

Infinidat, a provider of enterprise storage solutions, has enhanced its channel program to advance its position in partnering, supporting and co-selling with channel partners. To accelerate adoption of storage-as-a-service (STaaS) and significantly enhance partner sales enablement, the company will roll out a new global version of its partner portal in July, rebuilt from the ground […]

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Channel Program At Nextiva Designed To Align With Individual Partner GTM Motions

Nextiva, a cloud communications company, has unveiled a new partner program designed to support partners’ preferred growth models. The program, NextivaONE, is built for partners of all types, allowing them to keep pace with the rapidly changing UCaaS and CCaaS markets while expanding their service portfolios and building their revenue streams with Nextiva solutions. “Every […]

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LiveVox’s New Channel Program Offers Robust Partner Marketing Support Package

LiveVox, a cloud-based provider of customer service and digital engagement tools, has launched a new channel program. The program, ACTivate, provides LiveVox’s new and existing partners, including master agents, technology solution brokerages, solution providers, and managed service providers with tools to market and sell the company’s blended omnichannel capabilities to new customers. “We’ve seen incredible […]

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Wasabi’s Laurie Mitchell: To Optimize Engagement With Fast-Expanding Channel Ecosystem, Automate Everything

The channel team at Wasabi , a cloud data storage provider, has been pretty busy for the past couple of years. At a pace of more than 400-plus new partners each month, the company has expanded it channel ecosystem from 3,500 partners at the end of 2020 to more than 10,000 today. As the company has […]

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