Channel Marketer Report

Partner Portal

Channel Vanity Metrics: What You See Isn’t Always What You Get

By Kelsey Worsham, Content Marketing Manager, Zift Solutions Let me paint a picture for you: you think your company is pushing campaigns and through-channel activities that are resulting in engagement and ROI. Your performance reporting should be supporting this. But, month after month, you’re coming up short on results – and ending up seriously frustrated. […]

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Gorilla Corp. Enhances Partner Pulse Platform With Partner Scorecarding Module

Gorilla Corporation, a channel and partnership strategy and execution service provider, has launched a new module for its Partner Pulse solution that profiles, tracks, and scores channel partners’ capabilities, activities and results. The new Scorecarding module enables channel leaders to customize activities to focus on active partners for ranking and tiering and defining next steps. […]

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Netskope Enables Partners To Win Soaring SASE Opportunities

With the soaring adoption of secure access service edge (SASE) architecture, providers have been making significant efforts to enable their channel ecosystems to meet the on-going demand. Earlier this year, for example, Netskope launched Netskope Prime, an invitation-only program for distinguished Netskope partner technical experts. The intention of the program is to recognize and develop […]

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INKY Supports Formal Channel Program With Partner Portal, Dedicated Sales & Tech Resources

INKY Technology Corporation, a next-gen email phishing protection solution provider, has announced the formal launch of its channel partner program for managed security providers (MSPs) and value-added resellers (VARs). The program provides MSPs and VARs with sales incentives, profitable margins, training, and sales and marketing support. Email security and phishing attacks continue to be critical […]

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Pega Launches New Partner Program To Help Drive Increased Client Value And Delivery Excellence

Pegasystems, a provider of business complexity management software, has launched a channel partner program to provide a deeper and more accessible range of partner skills and solutions for its clients. The Pega partners program was created to better support companies that are increasingly turning to experienced partners to speed their digital transformation journey. Finding, onboarding, […]

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CloudBolt Rolls Out New Rainmaker Channel Partner Program

CloudBolt Software, an enterprise cloud management solution provider, has rolled out its new Rainmaker channel partner program. Created to better enable channel partners to market and sell its hybrid, multi-cloud solutions, the new program taps into joint marketing initiatives, market development funds, sales performance incentive funds and other incentives for partners to grow pipeline and […]

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Bizzabo Launches Channel Program To Boost Its Event Platform Sales

Bizzabo, a provider of a single platform for in-person, hybrid, and virtual events, has launched a new channel program to enable a variety of partners to offer its proprietary event technology and industry expertise to prospects and clients. The company is targeting a range of partner organizations including companies that work with marketing and event […]

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Engagement Matters In How EPOS Tiers Partners In New Channel Program

EPOS, an audio technology company, has launched a new channel program that is tiered by revenue and engagement level to ensure optimal support of the individual partner’s key competencies, as well as its needs and growth potential. The EPOS AMPLIFY program is enabled with a portal that is a go-to destination for necessary resources. In […]

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SAP Expands Free Demo Library; Reduces Test and Demo Environment Costs; And Launches Partner Edition Of Learning Hub

SAP has added expanded the number of scenarios in its free SAP Partner Demo Environment and will offer partners significantly reduced subscription fees for its test and demonstration environment licenses. The company also announced plans to add new information channels to the “SAP for Me” portal, the digital companion partners can use to support customer […]

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Partner Empathy Boosts Engagement With Komprise Recruitment And Certification Program

Komprise, a leader in analytics-driven data management as a service, achieved record growth in 2020, despite the challenges of the pandemic. Contributing to the company’s growth was the onboarding of more than 50 new channel partners, and the technical training and certification of hundreds of partner employees through its expanded Komprise Konnect partner program. The […]

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