Channel Marketer Report


Aprimo Offers Promotional Materials Management Solution For Life Sciences

Aprimo for Life Sciences is the industry’s first promotional materials management solution that combines AI-powered work management with collaboration, markup, and digital asset management capabilities. The solution enables teams across departments and geographies to collaborate, enrich, and review content for regulatory approval and then manage that content throughout its lifecycle.

Aprimo introduces Aprimo CampaignFeatures/Functions

Aprimo for Life Sciences encompasses many unique features that are customized to fit the needs of life science marketers, including:

  • Templates for brand planning, medical and legal review process, and content taxonomy
  • Claim(s) management to maintain a database of all claims substantiated by research and auditability of where those claims are referenced in promotional material
  • Two-factor authentication for review and approval of promotional materials
  • Review and annotation on audio, video, and documents built into tasks, including side-by-side comparison, threaded replies and resolution, and fully integrated external agency participants
  • Automated submission to regulatory authorities to automatically prepare submission packages with necessary files and pre-filing the appropriate submission forms
  • Flexible, configurable audit trail
  • Brand and/or promotional guidelines and checklists built into each step
  • Configurable to support for company standard operating procedures (SOPs) and processes

Target Users

Aprimo for Life Sciences was developed with marketers in the life sciences industry in mind. It brings together an entire brand team (Sales, Marketing, Legal, Regulatory, etc.) on a single operations and content platform while providing an experience tailored for each role, creating a frictionless go-to market capability.


Aprimo Connect technology offers dozens of integrations with other systems. Aprimo’s full  Library of Connectors includes Adobe Acrobat, Adobe Creative Cloud, Episerver, Google Chrome, Hootsuite, Netsuite, Salesforce CRM, Oracle, SAP, just to name a few– see the complete list here.

Delivery/Pricing Models

Aprimo for Life Sciences is a SaaS solution delivered via Microsoft Azure.  Pricing is variable and driven by variables listed on

Current Clients/Users:

Aprimo works with a number of industry-leading pharmaceutical and life sciences clients, including Bristol-Myers Squibb and Novartis, just to name a few.

Competitive Positioning

Aprimo has always been a leader in the marketing operations industry. The newest Life Sciences solution is no different – it is the first and only content management solution specifically designed for the life sciences industry that offers tools such as collaboration, markup, and digital asset management capabilities.

Contact Info

For sales and demo information, please contact Uran Kabashi: