New Relic Enhances Partner Program To Engage Broader Channel Ecosystem

New Relic, a comprehensive cloud-based observability platform built to help customers create more perfect software, announced enhanced partner programs from the New Relic Partner Network (NRPN).

NRPN was designed for ease of engagement and flexible business models, and built for partners to leverage the New Relic observability platform as they go to market with a solutions approach. Within NRPN, New Relic is launching its first-ever Technology Partner Program, enabling hundreds of existing integration partners to participate in go-to-market benefits and create New Relic One applications with the platform’s programmability features.

NRPN now also expands and tailors program benefits for channel partners that may have multiple business models, including consulting partners, managed service providers, solutions providers and technology partners. With a focus on accelerating the customer’s journey to the cloud, DevOps, and modern software, NRPN now offers:

  • A partner portal experience that is easy to navigate and is a one-stop platform for all the tools partners need to be more productive, to build revenue, develop marketing initiatives and educate their teams;
  • Access to demand generation assets and tools, such as playbooks and event-in-a-box templates to help identify and drive opportunities with customers;
  • Technical and sales enablement to build and strengthen partner team competency and capabilities, with a combination of self-service, virtual, and instructor led training delivery options., and;
  • A certification program delivered through New Relic University that offers a comprehensive observability-focused curriculum across the entire New Relic platform.

Todd Osborne, Group VP, Alliances and Channels, New Relic

Targeting the digital initiatives and modern software of large and small enterprises to help customers with their digital agenda, New Relic “uncovered and evolved over the last couple of years the value of a broader ecosystem and the value of aligning to the cloud ecosystems that exist around cloud providers,” said Todd Osborne, group vice president, alliances and channels.

As customers go through their cloud journey, they often use a myriad of consultants, service providers and technology providers, and each cloud provider has an ecosystem of partners to maximize the value of their cloud and create new ways of procuring technology and services. New Relic has developed relationships with many of the leading partners in each of the cloud ecosystems and will continue to invest in the partners that extend the reach of the platform and create new routes to market.

A core go-to-market strategy for New Relic is to engage with cloud solution providers – partners that convince customers to commit to a cloud migration – to ensure that its observability platform is a critical component. “A perfect scenario for us is C -level officers and board members making a decision on moving to the cloud and modernizing their applications across the board. And as they’re laying out some investments to do that they identify New Relic as a key component of the success of that project,” said Osborne.

“The refreshed New Relic Partner Network brings new opportunities to collaborate with our partner ecosystem and help create more perfect software to drive business outcomes,” said Osborne.