Presentations by prominent channel experts and practitioners will be offered during the B2B Marketing Exchange digital experience, an online event scheduled for February 22-24, 2021. An annual in-person conference, hosted by Channel Marketer Report’s (CMR) sister publication Demand Gen Report (DGR), has been postponed to a later date.
The DGR team and CMR will again tap into their digital roots, building upon nearly a decade of immersive, engaging and educational live and digital events to create an online experience that delivers the best of all worlds. The B2B Marketing Exchange digital experience will feature:
The channel track presented during the B2B Marketing Exchange digital experience will focus on key partner program best practices and trends. Sessions will review strategies and best practices for prioritizing partners for through-channel marketing programs, partner marketing data measurement, and optimizing marketplace participation. Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems at Forrester, will kick off the channel program.
“We are as eager as our community to get back to face-to-face events, but we are also committed to doing so safely and responsibly,” said Andrew Gaffney SVP & Editorial Director of DGR. “We look forward to creating a digital environment to support, inspire, educate and connect B2B marketers in February.”
In October, DGR and CMR hosted the B2B Sales & Marketing Exchange online experience. “We had a chance to really dig into reimagining the ‘virtual event’ concept,” said Gaffney. “Rather than trying to replicate a live event online, we focused on leveraging the unique benefits that only a virtual venue can offer.”
Attendees gave the event a 4.4 out of 5 rating and provided feedback to consider for future events. “Whether in-person or online, our top priority is to provide uncompromisingly valuable content and connection, and I feel confident that we can do that once again,” Gaffney added.