Channel Marketer Report


Plannuh, A Marketing Optimization Platform, Launches Partner Community To Engage Broad Client Base

Plannuh, a provider of an application for proving and improving the business value of marketing, has launched the Plannuh Market Partner Community to bring together the knowledge and technology that help marketers reach strategic and operational marketing excellence.

“We have channel in our DNA,” Peter Mahoney, founder and chief executive officer of Plannuh, told CMR. “We’ve always worked very closely with the channel.  “With our go-to-market — where we’re trying to address a very broad market — you can’t do that by yourself. Because our target market is literally any company that does marketing, we can’t possibly satisfy the need, and service the need for all of the companies out there. We really need to strategically align with the right partners who can help us deliver more complete solutions and make customers even happier.”

Plannuh is partnering with strategic and operational marketing consultants, agencies and technologies to form a community dedicated to improving the performance of the marketing profession. Plannuh helps marketers build, execute, measure, and improve their marketing plan, guiding marketing execution over the course of the year. With Plannuh serving as a centralized hub for the strategy created by consultants and agencies and an integration platform for data sharing with other marketing technologies, marketers will have a platform for making better business decisions.

Three types of partnership opportunities are offered:

Referral Partner — Strategic marketing consultants, CMO coaches or agencies which help their clients build impactful marketing plans and refer interested marketers to Plannuh to operationalize their plan.

Reseller — Certified Plannuh Market Reseller partners can expand the value they currently offer to marketers. With comprehensive training on operational marketing excellence, the Plannuh application, full technical support, and a variety of additional resources, Plannuh arms resellers with the tools for success.

Technology Partners — Plannuh looks to expand its technology partner ecosystem from the more than 10,000 complementary vendors in the marketing technology space today. Tech partners will get access to the broad market of companies looking to integrate with martech, fintech and CRM systems to get the maximum value out of Plannuh. Two cornerstone integration partners include Salesforce and Hubspot.

Plannuh will be deploying a community platform in the next few months, said Mahoney. The company’s CMO, Scott Todaro, will ensure that a “channel marketing orientation is really embedded in our approach, in our philosophy to the way we bring things to market,” Mahoney added.