Long-time channel leader Randy Fahrbach has joined SaaSMAX, provider of PartnerOptimizer, an AI-powered platform that enables users to quickly identify and recruit best-fit channel partners, as the company’s Head of Channel Success. In his role, Fahrbach will lead the sales team in bringing SaaSMAX’s platform to customers that include growth stage and enterprise B2B tech channel teams.
Fahrbach’s extensive experience includes 22 years of working in all phases of channel operations, channel account management, and channel leadership. He’s been involved in all facets of building and managing referral and reseller partner programs, as well as channel operations for GoToMeeting, GoToWebinar, LastPass, GoToMyPC, LogMeIn Rescue, Bold360, LogMeIn Central, GoToAssist, and OutSystems. He also launched the Citrix SaaS and LogMeIn marketplaces for their integration partners.
“It’s an exciting time to join SaaSMAX, especially at this critical time in the channel industry’s evolution,” said Fahrbach. “It’s not often that such a unique product and service emerges from within the channel ecosystem that enables channel orgs to work smarter and faster.”