Channel Marketer Report


Versatex Deploys Channel Marketing Tools To Enable Mom-And-Pop Partner Shops

Versatex Building Materials, a manufacturer of quality PVC building products, has deployed channel management software to provide its partner network with automated tools to more effectively market and sell its products. The company is using the ZINFI platform and partner portal to generate targeted email campaigns, update leads, track sales activities, and monitor the entire customer experience in real time from lead generation to close.

VERSATEX’s primary goal in implementing channel program supporting software was to engage and enable its partner base to market its products. “Many of our partners are mom-and-pop shops without a specialized marketing person and with little time to devote to marketing,” said Cassidy Huff, Channel Marketer at Versatex. The new partner portal gives those partners an instant toolset to ramp up marketing activities: “All they do is plug-and-play,” said Huff.

Following its launched of the partner portal, Versatex discovered that the software could also be used internally to streamline many marketing and sales functions. The entire sales team at Versatex now uses the partner portal to update prospect and customer information and document sales activities. “We are using the ZINFI partner portal as our Versatex CRM,” said Huff, “and it’s been working out amazingly. We can track how the salespeople in the field are selling and quickly determine what’s working and what’s not.” Huff estimates that 65 Versatex employees currently use the ZINFI partner portal regularly. “The best thing about [the platform] is that we can use it to make custom modules,” said Huff. “We can use it exactly as we see fit.”