Channelnomics, a provider of business strategy and research for improving the performance of companies’ direct and indirect channels, has announced the appointment of channel veteran T.C. Doyle as its new vice president of strategic content.
In this role, Doyle will oversee the development of channel thought-leadership, enablement, and custom content on behalf of Channelnomics clients. He’ll also oversee the development of strategic content – including channel operational primers, best practice guides, and trend analysis – for Brainstorm, Channelnomics’ on-demand consulting and research support service.
“We’re thrilled to have a seasoned professional with tremendous institutional knowledge as part of our thought-leadership team,” said Larry Walsh, CEO and chief analyst of Channelnomics. “T.C. brings the right mix of perspective and creative energy that Channelnomics’ clients and Brainstorm subscribers need to gain insights and validation for their strategic decision-making.”
Doyle’s extensive résumé includes time as an editor and writer at publications such as Computer Reseller News, VARBusiness, and Channel Futures magazine, and at strategic content management company CommCentric Solutions. He’s been a featured speaker at numerous channel events, including Xchange, ChannelCon, Channel Focus, and Channel Futures. Doyle also worked for Cisco, where he chronicled the company’s push into Africa, Asia, Eastern Europe, the Middle East, and South America.
“I’m honored to join the Channelnomics team, which has demonstrated an uncanny ability to maintain its touch on the pulse of the technology industry year after year,” said Doyle. “As the industry enters a new era, Channelnomics is ideally positioned to bring new thinking to the fore on go-to-market business models, partnering economics, and industry best practices. I couldn’t be more excited to help the content team bring these ideas to light.”