Channel Marketer Report

Channel News

Impartner To Evangelize Value Of ‘Delicious’ Channel Programs At Consumer Electronics Show

When the Consumer Electronics Show (CES) convenes in Las Vegas January 5 to 8, Impartner, a leading provider of channel management platform and partner relationship management (PRM) solutions, will be there to make the case for providing partners, distributors and resellers with the “most delicious” channel program

At the company’s exhibitor-only Impartner Candy Bar, corporations in many vertical markets can learn how to operate engaging partner programs that make them more appealing to partners, distributors and resellers and help increase indirect revenue an average of 32.3% in the first year of use alone, the company said.

“It’s clear that the pandemic has accelerated companies’ digital transformation from two years to two months,” said Impartner Chief Marketing Officer Kerry Desberg. “Whether you’re B2B or B2C, if you sell through indirect channels, a rapid transformation to a delicious, market-leading, contemporary digital experience that delights your partners, distributors and resellers is table stakes for accelerating your indirect revenue.”

Impartner is striving to attract the attention of the many exhibitors at CES with its exhibitor only Impartner Candy Bar. “Typically, the staff in the exhibitors booths is who we want to engage as they are most likely staffed with professionals who manage partners/distributors/resellers,” Desberg told CMR. “We are so excited to have the chance to be in front of thousands of exhibitors to talk about accelerating their indirect GTM.”

Just prior to the New Year, CES reported that more than 2,200 exhibitors were confirmed to exhibit.

At its booth, Impartner will feature its channel management solutions which include its core Impartner PRM technology, which helps companies manage the entire journey for their partners, distributors and resellers. The company will also highlight its through channel marketing automation platform which helps drive demand to and through indirect partners. Impartner will also demonstrate it News on Demand tool, which delivers 100% personalized news and targeted newsletters directly to partners, employees and customers based on their preferences.