Channel Marketer Report

Through Channel Marketing Automation

Seeing Growth In Channel, Investors Fuel Impartner With $50 Million In Funding

Impartner, a pure-play SaaS-based channel management and partner relationship management (PRM) provider, has raised $50 million in funding. Brighton Park Capital, a growth equity investment firm that specializes in partnering with growth-stage software, healthcare and tech-enabled services businesses, led the round with participation from existing investors Savant Growth, Emergence and Golub Capital. The investment, which brings […]

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New Impartner Easy-To-Customize Interface Facilitates Partner Access To Business Enablement Data

Impartner, a global pure-play SaaS-based channel management and partner relationship management (PRM) technology provider, has introduced a solution interface that facilitates partner access to business enablement data. The new interface, Impartner PX Partner Experience, offers partners a modern and intuitive interface that provides a clean, simplified view of the data that matters most such as […]

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Empowering Brands And Partners With Through-Channel Marketing Automation

By Joel Montgomery, Chief Strategy Officer, Incentive Solutions and OneAffiniti It’s been a few years since Jay McBain, Forresters’ Principal Analyst – Channels, Partnerships & Ecosystems, called the increasing adoption of through-channel marketing automation (TCMA) the “third stage” for sales and marketing leaders. Following the adoption of customer relationship management technology and marketing automation solutions, […]

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With New Partner Portal, Dialpad’s Channel Driven Sales Soar

Dialpad Inc., a leader in AI-powered communication and collaboration, saw unparalleled channel growth in the second quarter of 2021, driven by demand for its cloud contact center. As Dialpad scales beyond $100M in annual recurring revenue (ARR), the company continues to leverage the channel as a leading revenue driver, accounting for more than half of […]

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JS Group ‘Partners’ With Client Qumu To Implement Global Channel Program

The JS Group (JSG), a channel strategy consultancy and services company, has entered a unique relationship with Qumu Corporation, a provider of cloud-based enterprise video technology, to implement a world-class global channel program. More than offering traditional channel support services, JSG “has a different agreement with Qumu,” Janet Schijns, JSG’s CEO, told CMR. “It’s based […]

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SproutLoud Awarded Second Patent Protecting Its Co-Op Marketing Model

Marketing technology company SproutLoud has been awarded a second patent from the United States Patent and Trademark Office (USPTO) protecting its distributed marketing ecosystems. This new patent specifically covers SproutLoud’s Co-Op Marketing model, which supports change management by helping clients move from reimbursement systems to co-pay. SproutLoud’s distributed marketing platform allows brands to make both claims and reimbursement […]

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Channel Vanity Metrics: What You See Isn’t Always What You Get

By Kelsey Worsham, Content Marketing Manager, Zift Solutions Let me paint a picture for you: you think your company is pushing campaigns and through-channel activities that are resulting in engagement and ROI. Your performance reporting should be supporting this. But, month after month, you’re coming up short on results – and ending up seriously frustrated. […]

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Gorilla Corp. Enhances Partner Pulse Platform With Partner Scorecarding Module

Gorilla Corporation, a channel and partnership strategy and execution service provider, has launched a new module for its Partner Pulse solution that profiles, tracks, and scores channel partners’ capabilities, activities and results. The new Scorecarding module enables channel leaders to customize activities to focus on active partners for ranking and tiering and defining next steps. […]

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Allbound Builds Integration For HubSpot Platform

Allbound has built a certified integration for the HubSpot platform and joined HubSpot’s App Partner Program. HubSpot, a leading customer relationship management (CRM) platform, works hand-in-hand with app partners to help grow their business through extending the product value of their apps, and distributing quality apps through the HubSpot App Marketplace. This enhances the channel sales capacity […]

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ZINFI Lauches New Connector Of Its Solutions To Microsoft Dynamics 365

ZINFI Technologies, Inc., a unified channel management (UCM) solutions provider, has launched its next-generation UCM Connector app for Microsoft Dynamics 365. The UCM Connector empowers businesses using Dynamics 365 to seamlessly connect with customers, partners and employees in the channel without having to log in to another application or duplicate data entry. Users of the […]

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