Channel Marketer Report

Through Channel Marketing Automation

State Of Local Marketing: Manufacturing Partners Leave Almost Half Of Co-op Funds On Table, Spend Little Time Marketing

A significant number of channel partners clearly are not getting the memos that utilizing MDF or co-ops can be good for their business. According to the State of Local Marketing in Manufacturing Report by BrandMuscle, an integrated local and channel marketing solutions provider, partners leave 46% of their corporate or co-op funds on the table. […]

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LiveVox’s New Channel Program Offers Robust Partner Marketing Support Package

LiveVox, a cloud-based provider of customer service and digital engagement tools, has launched a new channel program. The program, ACTivate, provides LiveVox’s new and existing partners, including master agents, technology solution brokerages, solution providers, and managed service providers with tools to market and sell the company’s blended omnichannel capabilities to new customers. “We’ve seen incredible […]

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Automation Gives You Time To Build Strategic Relationships With Partners

By Gary Sabin, Vice President of Product Management at Impartner We’ve been saying it for two years now. These are unprecedented times. And it seems like each day or week gets more and more unprecedented. Because companies have focused so much on remote work over these past two years, the digital transformation has leaped forward […]

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StructuredWeb Adds Personalized Video Capabilities To TCMA Platform

StructuredWeb, a through-channel marketing automation (TCMA) platform provider, announced the general availability of a personalized video feature that will allow its customers to extend and enable video marketing capabilities to channel partners. The combination of video and personalization allows for channel partners to send targeted communications that drive higher responses and results. This development comes […]

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360insights Acquires Webinfinity, Expanding Its Offering Of Channel-Enabling Solutions

360insights has acquired Webinfinity, the ecosystem management platform, after purchasing a minority stake in the company earlier in 2021. Webinfinity’s engagement automation solution and portal technology will be fully integrated and rebranded as 360ecosystems. With the acquisition, 360ecosystems will enable brands to manage, influence and engage their complex channel ecosystems with an intelligent application that […]

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Zift Solutions Offers Virtual Event Campaign Tool To Integrate Webinar Experience

Zift Solutions, a provider of partner relationship management (PRM) software, has expanded the capabilities of its ZiftONE platform to enable vendors to promote webinars and other virtual events directly through their partners with registration attribution and lead tracking capabilities. The new Virtual Event Campaign function creates standardized and co-brandable event promotions and the ability to […]

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Zoom Launches Partner Demand Center To Support Partner Marketing Efforts

Zoom has launched its first-ever partner demand center, a turnkey platform created to help its partners go to market with the company. Built on the StructuredWeb platform, the new tool provides members of the Zoom partner community with a marketing automation platform to expand their Zoom marketing practice. From co-branding and customization to digital marketing […]

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Allbound Hires Genesis Lee As VP Of Customer Success

Allbound, a partner relationship management technology provider, has hired Genesis Lee as VP of Customer Success. Lee has led several sales teams, where she managed sales pipelines, established new structures to facilitate growth, and implemented pilot sales programs. She took her sales experience from the residential sector to the tech industry when she joined KORE […]

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Impartner To Evangelize Value Of ‘Delicious’ Channel Programs At Consumer Electronics Show

When the Consumer Electronics Show (CES) convenes in Las Vegas January 5 to 8, Impartner, a leading provider of channel management platform and partner relationship management (PRM) solutions, will be there to make the case for providing partners, distributors and resellers with the “most delicious” channel program At the company’s exhibitor-only Impartner Candy Bar, corporations […]

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Versatex Deploys Channel Marketing Tools To Enable Mom-And-Pop Partner Shops

Versatex Building Materials, a manufacturer of quality PVC building products, has deployed channel management software to provide its partner network with automated tools to more effectively market and sell its products. The company is using the ZINFI platform and partner portal to generate targeted email campaigns, update leads, track sales activities, and monitor the entire […]

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