Through Channel Marketing Automation
SproutLoud Awarded Second Patent Protecting Its Co-Op Marketing Model
Marketing technology company SproutLoud has been awarded a second patent from the United States Patent and Trademark Office (USPTO) protecting its distributed marketing ecosystems. This new patent specifically covers SproutLoud’s Co-Op Marketing model, which supports change management by helping clients move from reimbursement systems to co-pay. SproutLoud’s distributed marketing platform allows brands to make both claims and reimbursement […]
Channel Vanity Metrics: What You See Isn’t Always What You Get
By Kelsey Worsham, Content Marketing Manager, Zift Solutions Let me paint a picture for you: you think your company is pushing campaigns and through-channel activities that are resulting in engagement and ROI. Your performance reporting should be supporting this. But, month after month, you’re coming up short on results – and ending up seriously frustrated. […]
Gorilla Corp. Enhances Partner Pulse Platform With Partner Scorecarding Module
Gorilla Corporation, a channel and partnership strategy and execution service provider, has launched a new module for its Partner Pulse solution that profiles, tracks, and scores channel partners’ capabilities, activities and results. The new Scorecarding module enables channel leaders to customize activities to focus on active partners for ranking and tiering and defining next steps. […]
Allbound Builds Integration For HubSpot Platform
Allbound has built a certified integration for the HubSpot platform and joined HubSpot’s App Partner Program. HubSpot, a leading customer relationship management (CRM) platform, works hand-in-hand with app partners to help grow their business through extending the product value of their apps, and distributing quality apps through the HubSpot App Marketplace. This enhances the channel sales capacity […]
ZINFI Lauches New Connector Of Its Solutions To Microsoft Dynamics 365
ZINFI Technologies, Inc., a unified channel management (UCM) solutions provider, has launched its next-generation UCM Connector app for Microsoft Dynamics 365. The UCM Connector empowers businesses using Dynamics 365 to seamlessly connect with customers, partners and employees in the channel without having to log in to another application or duplicate data entry. Users of the […]
Incentive Solutions Acquires TCMA Solutions And Services Provider OneAffiniti
Incentive Solutions, a channel incentive management technology provider, has acquired through-channel marketing solutions and services vendor OneAffiniti. The acquisition creates a company that can provide seamless channel engagement experience across major product categories. Like other companies, Incentive Solutions is leaning into collaboration and co-innovation to redefine the scope of offering, increase product portfolio and develop […]
Spark Your Channel Names Vaughn Aust As New Chief Operating Officer
Spark Your Channel, a through-channel marketing automation and sales enablement platform provider, has named Vaughn Aust as Chief Operating Officer. As an artist and innovator, Aust will lead Spark’s operations including sales, product, and customer success teams. Aust formerly led product and engineering on the team that innovated early scalable through partner marketing automation (TPMA) […]
OneAffiniti Adds Account Profiling Dashboard To TCM Platform
OneAffiniti, a provider of through-channel marketing solutions for global IT partners and brands, announced the launch of its insights hub with an account profiling dashboard, an addition to the company’s through-channel marketing (TCM) platform. OneAffiniti uses the platform to provide unique and tailored always-on marketing campaigns for partners that includes email marketing, social media content driving traffic […]
Broadvoice Names Lauri Martinez As Vice President of Channel Marketing
Broadvoice, a provider of hosted voice, unified communications (UC) and SIP Trunking services for businesses, announced the appointment of technology channel marketing veteran Lauri Martinez as Vice President of Channel Marketing. Martinez brings more than 20 years of B2B marketing experience to Broadvoice, where she will work to ensure that Broadvoice’s partner program aligns with […]
Gorilla Corporation Acquires Channel Marketing Platform Provider MarketingXpress
Gorilla Corporation, a global partner marketing technologies and services provider, has acquired MarketingXpress, a software company that specializes in building channel marketing platforms. With the acquisition, Gorilla will enhance its current offerings with MarketingXpress’ through-channel marketing automation (TCMA) platform — Partner Pulse — to serve its customer base with a broader ecosystem and more advanced […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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