Channel Marketer Report


What’s Working In Content Marketing? Marketers Rely On Relevance, Interactivity & Personalization To Earn Buyers’ Attention

Content marketers are well advised to take a customer-centric approach to crafting materials. According to Demand Gen Report’s “2022 Content Preferences Survey Report,” 49% of respondents said the content must tell a strong story that resonates with their buying committee and 41% said the content should be packed with shareable stats and quick-hitting insights.

Furthermore, when asked what made content memorable enough to warrant a sales call, 32%of respondents pointed to personalized content that is tailored to their needs.

What worked in 2021 may not make the same impact in 2022 and beyond. In this latest report from CMR’s sibling publication, its editors explore the strategies and tactics B2B companies use to keep buyers interested in a highly competitive marketplace, including:

  • The importance of creating relevant content that is worth buyers’ time;
  • Why interactive content is table stakes in an oversaturated digital landscape; and
  • Why short-form videos are in high demand.

Access the report at Demand Gen Report.