Blaze Targets Referral Partners And Resellers With Global Cybersecurity Channel Program

Blaze Information Security, a penetration testing provider and application security consulting company, has launched a global cybersecurity partner program. Targeted predominantly at Managed Services Providers (MSPs and MSSPs), Value Added Resellers (VARs), and cyber insurance providers, the program has also been designed to engage companies offering products and consulting services for SOC 2, ISO 27001, and GDPR compliance.

Blaze intends to form alliances with selected partners in strategic markets where cybersecurity investments are rising, especially in the United States and the DACH region in Europe.

The new program includes offers for both transacting and non-transacting partners. Referral partners can introduce Blaze to their customers in exchange for a referral fee. This simple, lightweight engagement is intended to help non-transacting partners increase revenue and add client value without managing the sales and technical process.

The reseller program allows partners to offer services to their clients and manages the sales cycle. Blaze will provide full support, working alongside the partner’s sales team, providing them with sales enablement training and co-branded materials, working on joint go-to-market activities, and providing all the necessary technical support.

“The launch of our global cybersecurity partner program reflects our commitment to expanding our reach and providing our business partners with the tools they need to succeed,” said Alex Sveleba, Partner Program Manager at Blaze, in a press release. “We are proud to offer our partners the opportunity to expand their portfolio with our services, enabling them to increase revenues by providing their customers with the highest level of cyber assurance solutions.”