Channeltivity, a leading provider of partner relationship management (PRM) software, has released the Channeltivity HubSpot edition, enabling organizations that depend on HubSpot customer relationship management (CRM) to seamlessly access their channel partner data. With the HubSpot Edition, channel managers can view, track and report on channel data from within HubSpot. The HubSpot Edition was designed to enable […]
Sectigo, a commercial certificate authority and a web security solutions vendor, has made comprehensive improvements to its channel partner program. By further equipping its already-thriving channel of partners worldwide with additional tools and incentives, the company’s goal is to enable them to expand into new segments within the cybersecurity market. Last July, Sectigo credited significant […]
Alliance of Channel Women (ACW), a not-for-profit organization dedicated to accelerating the growth of female leaders in the technology channel, announced changes to its leadership team for 2019, including the expansion of its Board of Directors, the election of four new directors and the appointment of new officers. “ACW’s growth in membership and programs has gained momentum […]
Vistex, a supplier of go-to-market software, has received a minority equity investment of an initial $65 million, and up to an additional $40 million, for future strategic acquisitions from Accel-KKR (AKKR), a technology-focused private equity firm. Founded in 1999, Vistex is a worldwide operation with 20 offices, 1,500 employees and nearly $250 million in revenue […]
By combining allocations of several MDF programs into a single pool of marketing dollars, partners large and small are making more effective and efficient use of resources many companies often leave on the table. MRP, a marketing and sales agency, has successfully managed multi-vendor MDF programs for partner companies. Devon Day Wellbrock, senior vice president, […]
Only 23% of IT channel partners with between five and 10 employees say they accessed or used a brand-provided marketing platform on a monthly basis in the last year. According to a compilation of three surveys of IT channel partners generating less than $10 million annually, lack of time is the primary reason marketing platforms […]
At its inaugural Americas Partners Summit last Fall, Infoblox reviewed how the company had expanded its BuildingBLOX partner program to include additional investment in accreditation, deal registration enhancements, new partner tools, and rebate rewards. During the past year, Infoblox had expanded its partner alliance ecosystem with the addition of 100 new partners, boosting channel revenue […]
Partners often cite the user experience as one of the most critical aspects of their relationships with vendors. If vendors offer partners complex programs, cumbersome processes, and a poorly designed partner portal, they risk leaving them frustrated and unable to contribute to mutual success. This comprehensive e-book from Vistex, a leader in go-to-market solutions, examines […]
AchieveUnite, a provider of consultancy services and business programs for channel-focused companies, has launched a six-week course designed to help professionals develop and deliver a unique channel strategy that fits their business needs and drives value for their partners. The course, called the Channel Acceleration Bootcamp, has been designed to help participants understand the fundamentals […]
Channel marketing will be well-represented at the B2B Marketing Exchange (B2BMX) as the conference moves to a new venue, the Hyatt Regency Scottsdale, February 25 – 27. The channel marketing track, which was added to the conference last year, has been expanded to include eight sessions and a workshop. Laz Gonzalez, chief strategy officer, Zift Solutions, returns to […]