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The CMR Roundtable: Optimizing Channel Marketing Enablement
Depending on how you look at it, channel marketers either have a very bright future, or, man, do they have a lot of work to do. As channel programs becoming increasing more successful at driving B2B sales, companies are striving to improve on their performance. And at many businesses that rely exclusively or mostly on […]
ChannelChat: For Channel Chiefs, Job Security May Require a Little Technology
It’s not like the office of every channel chief is equipped with a revolving door. But according to research by Forresters’ Jay McBain, principal analyst of global channels, newly appointed channel chiefs may not want to order the big box of business cards. According to McBain, the average tenure of a channel chief is a […]
ZINFI Boosts Revenue in 2017; Expands Global Footprint
ZINFI Technologies, Inc., a leading provider of Unified Channel Management (UCM) solutions, announced it ended 2017 with 72% revenue growth in its software business and a significant increase in profitability as the result of multiple new customer acquisitions and renewals of existing software and services contracts. “It’s been another great year, and the results speak […]
Channel Stack Universe Expands Even As M&A Activity Climbs
The number of companies offering channel solutions is on the rise, according to research by Jay McBain, principal analyst, global channels at Forrester. By his count, the channel industry technology stack consists of 83 companies across eight operational categories. These categories include: Channel data management Channel finance, pricing, and inventory Channel incentives and program management […]
Candidates for Direct Sales Jobs in Short Supply, Survey Finds
Companies seeking to hire direct sales pros were probably not surprised by the December 28 report on Americans filing for unemployment benefits. As the jobless rate has dropped to a 17-year low of 4.1%, the process of recruiting and hiring enterprise sales professionals is becoming more challenging. According to a recent study by Impartner, a […]
Product and Service Reviews Tip the Scales for B2B Decision Makers
The reviews are in. B2B buyers do indeed give customer reviews a big thumbs up as decision-shaping information when buying products and services. According to a survey by G2 Crowd, a peer-to-peer business solutions review platform provider, and Heinz Marketing, a B2B marketing and sales acceleration firm, more than 90% of decision makers said they are more […]
ChannelChat: Partner Feedback Drives Enhancements to Gemalto Channel Program
With the strongest growth at Gemalto, a digital security firm, coming in regions where the company had a channel-centric philosophy, its already robust Cipher Partner Program was clearly instrumental in the success of its partners. But as the digital security market has become increasingly more technical and crowded with more and more competitors, Gemalto recognized […]
ChannelChat: Strategic Partner Selection, On-Boarding Are Key to Aptos Channel Success
The rapidly expanding global partner program at Aptos, Inc., a market leader in retail technology solutions, captured the spotlight at the company’s annual global sales kick-off meeting in October. For fiscal year 2017, Aptos and its partners collaborated on a record number of projects. And in 2018, the company predicts that a greater share of […]
Zift Acquires Elastic Grid; Deepens Concierge and Managed Services Offerings
Zift Solutions, a leading supplier of enterprise channel management solutions, has acquired Elastic Grid, a cloud-based channel marketing platform backed by creative services. “With the acquisition, Zift furthers its commitment to delivering the very best technology, services and support to drive real channel success for customers — and solidifies its position as a forward-thinking channel […]
Allbound Appoints New President, Secures Round of Venture Funding
Allbound, a leading partner relationship management (PRM) platform, has named Mike Chadwick as the company’s Chief Executive Officer. A veteran tech executive, Chadwick is taking the helm from Allbound founder Scott Salkin, who will remain on the board of directors and serve as Chief Innovation Officer, focusing on product and brand strategy. Allbound also announced […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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