White Papers
A Beginner’s Guide To Channel Content Syndication
Although many vendors realize that content is king, they sometimes struggle to create and share content on an ongoing basis. This is especially true if they’re disseminating resources and messages to several, or even hundreds of partners at a time. Content syndication solutions can help vendors ensure brand consistency across partner networks and improve lead […]
The Keys To Channel Partner Success
A key challenge for any OEM or vendor is standing out to VAR partners, and providing them with the tools and resources to sell effectively. However, to truly drive success, vendors must go above and beyond to support channel sales and marketing efforts. This especially is true because most VARs are small organizations with limited […]
Special Report: Retail Vertical Watch
Vendors, distributors, and software and service providers are itching to cash in on trends uncovered at the 2013 NRF BIG Show that are expected to influence the market throughout the year. Rightfully so: due to the economic recovery, retailers are more eager to research and buy solutions to help them keep pace with technological advancements […]
New Report Spotlights Leaders In Marketing Automation, CRM & PRM
Channel Marketer Report has released its newest report, titled: The Channel Guide To Marketing Automation, PRM & CRM. This comprehensive guide will provide a snapshot of leading solution providers in CRM, PRM and marketing automation, as well as specific features and capabilities that address the unique needs of channel organizations — both vendors and partners.
Systematic Channel Partner Recruitment
Operating in the channel, and obtaining a reliable network of partners and resellers, is an invaluable opportunity for technology providers to boost sales and improve their customer bases. However, establishing this network of loyal partners can be a daunting challenge. Questions that countless organizations ask include:
Build Lead-Gen Lures With Video
Using Internal Resources and Online Presentation Tools This white paper written by DemandGen Report summarizes insights that can make a difference for you (and save you from making costly mistakes). Among other things, it covers: How and why leading BtoB marketers are expanding their use of video in demand generation Why production costs can sometimes […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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