White Papers
Partner Profiling And Segmentation How-To Guide
The lack of a rigorous and best practice partner segmentation process seems odd when considering the millions of dollars technology vendors invest in partner recruitment, enablement and incentives. Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners that have the potential to thrive in […]
The Three E’s Of Co-Op Fund Management
Every day, we’re surrounded by tasks and processes in life that are confusing, overwhelming and downright frustrating. So why add to it by making your co-op/MDF program guidelines one of them? This white paper details how to optimize your co-op program for channel partners with the three E’s: Ease; Education; and Effectiveness. Get your copy […]
The State Of Local Marketing In Manufacturing Report
You know that corporate-sponsored local marketing programs help partners obtain results that they couldn’t achieve on their own. But what exactly is driving those results? And more specifically, how does the manufacturing industry compare? Get an in-depth look at the state of local marketing in manufacturing in this report. Check it out and find out […]
Practical Ways To Track MDF ROI
Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is. This is a missed opportunity because you can measure a program’s positive effect on sales. This E-book addresses this pain point by providing practical tools to measure MDF program effectiveness. […]
Market Development Funds Blueprint
Any well-constructed building starts with a sound blueprint and a clear understanding of the expected outcome. In addition, there are milestones and touchpoints that confirm whether the project is on track throughout the building process. Your promotional allowance program is no different. This simple analogy may seem obvious, but many marketers have assigned to their […]
How To Deliver A Partner-Centric Partner Experience
In this very crowded business landscape, it’s increasingly difficult to differentiate and gain partner mindshare. To be competitive, suppliers must offer an experience that’s customized, targeted and engaging from the partner’s, not the supplier’s, perspective. Armed with the strategies described in this white paper, you’ll learn how to create a channel engagement program designed with […]
Prioritizing Partner Success Takes Company-Wide Commitment, Stresses Channel Impact White Paper
Ensuring the success of partner organizations is getting more attention from vendors. In December, Axcient, a provider of a comprehensive set of business availability solutions, announced its Partner Success Team, an 11-member squad dedicated to ensuring its managed service provider (MSP) partners receive the highest level of service. And in February, Channel Impact, a full-service channel […]
Partner Incentives Management: Best Practices Guide
Well planned partner incentive programs can help vendors build trust with their channel partners and increase partner engagement. With offers ranging from rebates, market developing funds (MDF), incentives for key activities, demonstration subsidies and promotion incentives, partner incentive programs can strengthen channel relationships and boost revenue for both the partner and the vendor. This booklet […]
Finding the “Right Partner” Needles in the Channel Haystack: The 14 Rules for Partner Recruitment that Net the Best
Finding channel partners that fit your strategy mold is hard enough. It’s getting even more challenging due to the increasing demand for the diminishing supply of capable channel partners. This research by Nuvello, a global network of industry analysts and consultants, in association with ICLP, a leading end-to-end loyalty agency, examines the practices employed by […]
Workbook: Social Media Prospecting for VARs
Considering there are more than one billion monthly active users on Facebook, and over 300 million monthly active users on Twitter, there’s a good chance VARs will find their next customer there. Using these tools to get their name out, spread their content, and draw more people to their sites has become an everyday practice […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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