Channel Marketer Report

Channel Relationships

Is Two-Tier Distribution Right For Your Channel?

 By Brian Anderson, Associate Editor One of the main goals for any vendor or manufacturer is to ensure products are available in an area where target customers are able to buy them. This is where distributors become helpful in extending the brand — and products — to both current and prospective customers.  However, many manufacturers […]

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Macabe Associates Drives Growth, Lowers Marketing Costs With Zift Solutions

By Mary Abdian, CEO, Macabe Associates Like many channel partners, Macabe Associates has limited marketing resources. We have always had a hard time staying in front of our customers and getting them to contact us when they have questions or interest in Sage software applications. While we tried multiple tactics to attract prospects and drive customers […]

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BrightTag Launches New Partner Program

BrightTag, an enterprise tag management platform provider, has launched the BrightTag Certified Partner Program, a program designed to strengthen its commitment building deep partnerships. The announcement was made at the Shop.org Annual Summit in Chicago. “With the BrightTag Certified Partner Program, our clients gain a unique confidence in our relationships with their marketing vendors,” said […]

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Oracle OpenWorld 2013 Zeroes In On Partner Empowerment

By Brian Anderson, Associate Editor  Oracle PartnerNetwork (OPN), a group which helps partners of Oracle better develop, sell and fulfill the company’s solutions, welcomed more than 5,000 executives, customers and partners from around the world this week to Oracle OpenWorld 2013. As part of the week-long event, which took place Sept. 22 to 26, 2013, […]

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En Pointe Joins NetApp Platinum Partner Program

En Pointe Technologies, a Microsoft partner that offers hardware, software and deployment services, has been inducted into the partner program of NetApp, a network storage solutions provider. As a Platinum partner, En Pointe Technologies will receive benefits and incentives directly from NetApp, helping end customers find new ways to plan and manage their data storage […]

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DEVONtechnologies Boosts Affiliate Sales 162% With Avangate

DEVONtechnologies, a manufacturer of end-user and server applications for Mac and iOS platforms, has increased sales from its global affiliate program revenue by more than 150% since partnering with Avangate, a provider of customer commerce solutions for software and cloud services companies.  The expansion of the DEVONtechnologies’ affiliate sales led to an increase in software orders by […]

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CounterPath Launches New Distribution Program

CounterPath, a VoIP software products and solutions provider, recently launched the Master Distribution Program, which was created to empower channel partners, VARs and other resellers to distribute CounterPath solutions to their customers. With the launch of the program, CounterPath has established partnership agreements with Interwork Technologies, TeleDynamics and World Telecom Group. Together, these three companies […]

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Interscape Technologies Partners With HOSTING To Offer Cloud Services

Interscape Technologies, a Performance-as-a-Service (PaaS) tools provider, has become an authorized partner in the HOSTING Cloud Crew partner program. In joining the program, Interscape Technologies can extend HOSTING infrastructure services to its customers. HOSTING builds and operates cloud services for business-critical applications. The HOSTING Cloud Crew Partner Program is designed to help businesses incorporate managed […]

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Juniper Networks Develops New Cloud Partner Program

Network solutions provider Juniper Networks has expanded its Partner Advantage program with the release of the Juniper Partner Advantage Cloud. Partner Advantage Cloud is designed to provide the cloud-enabling programming, technologies, service and support infrastructure partners need to deliver successful cloud architecture and customer service to end users. With the new cloud program, Juniper will provide […]

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