TreeHouse Interactive, a provider of cloud-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, recently added a new Secure Search module to its Reseller View platform. The PRM system offers extensive partner automation, portal customization and partner marketing enablement. With the Secure Search module, partners will be able to search content seamlessly and […]
Coming off of the July 4 holiday weekend, it seems appropriate that we get back into the swing of things by comparing the art of content marketing to brewing beer. If you think about it, good beer and good content have a lot in common: it’s refreshing, memorable and you want to share it with […]
Corporate Visions, a provider of marketing and sales messaging and training, has acquired Launch International, a communications company specializing in marketing and sales enablement content. This deal further enhances Corporate Visions’ customer conversation system and expands its position as a provider of consulting, content and training products and services to help companies improve their selling conversations. […]
The Problem: Many organizations spend an exorbitant amount of time and resources to produce compelling content for their audiences. Unfortunately, CRM and channel communications systems are not geared to help sales teams and channel partners take advantage of content marketing and efficiently track leads while on the go. As a result, sales teams are unable […]
By Jeff Mesnik, Managing Partner, ContentMX What if you could have all of your sales leads in one room? It turns out that LinkedIn groups put all of your customers and prospects in one place, making it the perfect networking and sales tool for business-to-business organizations. Help your channel partners harness the power of LinkedIn […]
Successful content marketing requires a combination of art and science. Like peanut butter and jelly, or spaghetti and meatballs, art and science must coexist for organizations to get the most out of their investments. After all, you can have the most aesthetically pleasing, creative piece, but it won’t get anywhere unless you analyze how many […]
By Glenn Taylor, Associate Editor Editor’s Note: This article appeared previously on sister publication Demand Gen Report. B2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to an even higher buyer reliance on content than ever […]
By Colin Hutt, President, Primum Marketing Communications Strategic marketing content is all about delivering the right message at the right time, and businesses are often challenged to find the right medium to reach their intended audience. A sometimes-overlooked tactic that has regained traction in recent years is the business blog. Although mainstream media continually reports […]
By Matthew McKenzie, Chief Content Officer, Content4Demand Editor’s note: This article was previously posted on Demand Gen Report, sister publication of Channel Marketer Report. In recent years, the SiriusDecisions Summit has come to define the state of the art for modern sales and marketing organizations. Part of the reason is SiriusDecisions’ ability to plug into and analyze […]
Events take time, excessive planning and lots of money to promote and execute. Because events are such large investments, it’s imperative that organizations take the right measures to plan and promote their events effectively. This infographic, courtesy of Formstack, outlines the characteristics of a successful event.