Corporate Visions, a provider of marketing and sales messaging and training, has acquired Launch International, a communications company specializing in marketing and sales enablement content.
This deal further enhances Corporate Visions’ customer conversation system and expands its position as a provider of consulting, content and training products and services to help companies improve their selling conversations.
“We developed the firm to provide messaging and training on how to have a different conversation,” said Tim Riesterer, CMO of Corporate Visions. “However, many sales people need other tools to prepare and share with clients. While some of this has happened across various departments, a common approach to messaging, tools and training to drive customer conversations is where the market is starting to go.”
Corporate Visions CEO Joe Terry added: “Launch International is a perfect fit because their content tools are grounded in the unique dynamics of sales conversations. They’ve proven they can create customer needs-centric marketing content that supports the conversations customers want to have, and put that content into the kinds of tools that work the way salespeople need to work.”
The Launch International acquisition is Corporate Visions’ fourth in a span of less than two years. Previously, the company acquired Executive Conversation, a provider of business and financial acumen sales skills training; BayGroup International, a negotiations sales skills training company; and WhiteboardSelling, which offers tools for visual storytelling for improving sales conversations and presentations.