Channel conflict has been spotlighted as an ongoing challenge for all channel players. However, new research from market research company The 2112 Group indicates that change on the horizon. The Second Annual Channel Conflict Report is part of the 2112 Quarterly Channel Review series. The study was created to shed light on the sources of […]
New research from CompTIA, a non-profit IT trade association, has confirmed that conflict between vendors and their channel partners is on the rise. Six in 10 IT channel companies have reported an increase in conflict over the past two years. Eight in 10 said that conflicts have been detrimental to their business, and 21% of […]
An increasing number of organizations are recognizing the value of gamification in driving customer and employee engagement. In fact, research from Gartner has indicated that by 2015, 70% of Global 2000 organizations will use gamification in some way. Vendors, brands and manufacturers can leverage gamification as a tool and inherent business strategy to drive efficiency […]
Channel conflict remains a top challenge for vendors today, with partner sales teams competing for new opportunities and loyal customers. To ensure more efficient deal control and decrease opportunities for partner-to-partner deal conflict, Kaspersky Lab, a provider and developer of secure content and threat management solutions, recently announced enhancements to its reseller deal registration program. […]