Topics
7 Signs Of Data Meltdown
By Dion Picco, Sr. Director, Product Marketing, Progress Tired, headache, can’t focus? These are all symptoms that plague channel marketers around the world every day. If you’re experiencing any of these, you might be in a losing battle with your organization’s data. Ignore the symptoms at your own peril, as they will only get worse! […]
Harnessing The Power Of LinkedIn Groups For Your Channel
By Jeff Mesnik, Managing Partner, ContentMX What if you could have all of your sales leads in one room? It turns out that LinkedIn groups put all of your customers and prospects in one place, making it the perfect networking and sales tool for business-to-business organizations. Help your channel partners harness the power of LinkedIn […]
The Art And Science Of Content Marketing [Infographic]
Successful content marketing requires a combination of art and science. Like peanut butter and jelly, or spaghetti and meatballs, art and science must coexist for organizations to get the most out of their investments. After all, you can have the most aesthetically pleasing, creative piece, but it won’t get anywhere unless you analyze how many […]
Black Lotus Strives To Get Ahead Of The DDoS Curve
The cyberspace is continuing to evolve, and security, speed and reliability are ongoing concerns. That is why Black Lotus, a provider of Distributed Denial of Service (DDoS) solutions, is focused on building strategic relationships that offer the company new avenues to improve the customer experience. In the below Q&A, Xenophon Giannis, SVP of Sales […]
B2B Content Preferences Survey: Buyers Want Short, Visual, Mobile-Optimized Content
By Glenn Taylor, Associate Editor Editor’s Note: This article appeared previously on sister publication Demand Gen Report. B2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to an even higher buyer reliance on content than ever […]
Three Ways To Get The Most From Your Business Blog
By Colin Hutt, President, Primum Marketing Communications Strategic marketing content is all about delivering the right message at the right time, and businesses are often challenged to find the right medium to reach their intended audience. A sometimes-overlooked tactic that has regained traction in recent years is the business blog. Although mainstream media continually reports […]
Zift Solutions Augments Social Media Syndication Offering
The Problem: Social networks, such as Twitter and LinkedIn, are becoming prime outlets for marketers to syndicate content, build awareness and generate leads. But establishing meaningful and genuine relationships with partners, customers and prospects is sometimes an extensive and time-consuming process. As a result, marketers who wear many hats are forced to address more urgent […]
The Anatomy Of A Social Business Person [Infographic]
Social selling requires completely new communication and engagement practices. In fact, the entire concept of social selling has shaken up traditional sales tactics, encouraging executives to focus first and foremost on building long-term relationships and sharing valuable content. This infographic, courtesy of PeopleLinx, outlines the characteristics of a social business person.
Compare Metrics Joins Demandware LINK Partner Program
Compare Metrics, a provider of Adaptive Commerce navigation and discovery tools, has joined the Demandware LINK Technology Partner program. As a Demandware partner, Compare Metrics will provide a seamless integration between its Product Discovery platform and the Demandware Commerce solution, enabling Demandware clients to offer highly customizable site navigation and product discovery. The Demandware […]
Vartopia Nova Helps Streamline Deal Registration
Vartopia, a provider of solutions for organizations in the IT channel, has unveiled a new deal registration platform called Vartopia Nova. The solution is designed to provide vendors with an end-to-end organization that enables them to better manage and operationalize the entire deal registration process directly from the Salesforce.com CRM platform. To reach their full […]
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