The Problem: Social networks, such as Twitter and LinkedIn, are becoming prime outlets for marketers to syndicate content, build awareness and generate leads. But establishing meaningful and genuine relationships with partners, customers and prospects is sometimes an extensive and time-consuming process. As a result, marketers who wear many hats are forced to address more urgent tasks, rather than engaging on social networks.
The Solution:Channel marketing automation company Zift Solutions has expanded its social media capabilities to help organizations improve the overall value of their relationships with customers and prospects.
The new social media syndication solution is designed to reduce the time, cost and complexity of social media by delivering relevant and timely supplier- and industry-related content through partners’ social media outlets in real time. Vendors can either implement the social media syndication solution individually or in conjunction with the complete suite of Zift solutions, which includes Through Partner Marketing Automation, Content Syndication, Lead Distribution and Shared Analytics.
The Perks:Web site analytics built into the solution offer suppliers and channel partners detailed metrics on the performance of social posts and content being syndicated via social. Users can review, manage and approve posts; filter posts based on a variety of factors such as networks and topics; and re-post content published previously on social networks. A social media calendar feature enables suppliers and resellers to track historical activity and view scheduled posts, providing a high-level snap shot of a company’s social media activities.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.