Merchant Warehouse, a payment technologies and merchant account services provider, has partnered with Revel Systems, a provider of iPad POS solutions that allow managers to monitor, analyze and track business activities from any location. The new partnership will provide merchants with improved business intelligence to help grow their businesses. Integrating with the Genius Customer Engagement […]
By Brian Anderson, Associate Editor Asigra, a provider of cloud-based backup and recovery software, has seen its partner program grow by more than 20% since implementing the on-demand PRM solution from TreeHouse Interactive. Using Reseller View, Asigra has increased partner engagement and participation within its web portal. Because Asigra sells solely through MSP and VAR […]
MyBuys, a provider of customer-centric marketing solutions for retailers, e-Commerce sites, brands and agencies, announced that its customer-centric marketing suite now seamlessly integrates with Magento e-Commerce to help personalize display advertising, email, and web merchandising. The combination of MyBuys and Magento will provide businesses the opportunity to grow their business and increase revenue and margins. […]
By Jared Shusterman, Managing Partner and CEO, SproutLoud Triggered marketing — the practice of basing a marketing communication’s content, timing, and delivery medium on measureable events relevant to the consumer — has been around for some time. Despite that, “less than 20% of marketing organizations today,” are doing it correctly, according to Adam Sarner, […]
By Brian Anderson, Associate Editor One of the main goals for any vendor or manufacturer is to ensure products are available in an area where target customers are able to buy them. This is where distributors become helpful in extending the brand — and products — to both current and prospective customers. However, many manufacturers […]
By Mary Abdian, CEO, Macabe Associates Like many channel partners, Macabe Associates has limited marketing resources. We have always had a hard time staying in front of our customers and getting them to contact us when they have questions or interest in Sage software applications. While we tried multiple tactics to attract prospects and drive customers […]
The Challenge: The advent of online talent searching has empowered recruiters to collect a hefty supply of possible employees in a short period of time. However, after the initial accumulation of candidates, recruiters often find themselves wasting valuable time trying to organize and track the recruitment process of every single applicant. The Solution: TalentBin 2.0, […]
BrightTag, an enterprise tag management platform provider, has launched the BrightTag Certified Partner Program, a program designed to strengthen its commitment building deep partnerships. The announcement was made at the Shop.org Annual Summit in Chicago. “With the BrightTag Certified Partner Program, our clients gain a unique confidence in our relationships with their marketing vendors,” said […]
WebbMason, an integrated marketing solutions and services company, has launched MarketingBench 2.0, an SaaS marketing automation application for the creation, sourcing, deployment and measurement of integrated marketing programs. The solution is designed to help marketers manage print collateral, promotional items and event promotions, as well as digital marketing, in a central location. “The central principle […]