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Sales And Marketing Alignment Proving To Be A Tall Challenge For Channel Organizations And Partners
Sales and marketing alignment has been an ongoing struggle for B2B organizations. With the hope of creating better collaboration and shared intelligence between Sales and Marketing teams, many organizations have deployed new tools and tactics to build a shared approach to revenue generation. Alignment has proven even more complex for organizations that operate in the […]
Top 10 Channel Consultancies Revealed: Leading Sidekicks For Powering-Up Partner Marketing
To help vendors/manufacturers provide channel and affiliate partners with the right tools and solutions to generate optimal demand, Channel Marketer Report scoured the channel marketing universe in search of leading consultancies and agencies in the space. We are excited to introduce to you these Top 10 companies capable of stepping up as your channel sidekick, […]
The State Of Channel Marketing Consultancies & Agencies: Industry Trends Point To Need For Marketing Guidance, Support And Reporting
Lead and demand generation programs are vital to the success of sales initiatives and funnel performance, especially for OEMs, vendors and manufacturers that operate in a tiered and complex structure. Although industry research points to a growing need for qualified partners and efficient reporting on marketing progress, channel and affiliate partners are struggling to obtain […]
ChannelViews: How To Drive Channel Engagement And Productivity With Partner Badges
By Patrick Shea, Channel Marketing Manager at HubSpot Badges. Your channel partners want badges. Badges help them differentiate themselves in a crowded marketplace. They are proof of association, skill and legitimacy. Featured on a PowerPoint slide, in the side margin of a homepage, or tucked into the back cover of an E-book, a badge signifies […]
Toshiba’s Acquisition Of IBM’s Retail Store Solutions Business Could Shakeup POS Partner Picture
Through a special arrangement, below is an article published by Retail TouchPoints, discussing the recent news of Toshiba TEC’s acquisition of IBM’s POS business. Toshiba TEC Corporation, a leader in POS systems and technology for retailers, has announced its planned acquisition of IBM’s Retail Store Solutions (RSS) business. The news was released on April 17, […]
Cisco Introduces New Channel Initiatives At Partner Summit
The Cisco Partner Summit in San Diego has been buzzing with new developments from the company, including the release of its Global Services and Partner Plus programs, which are both designed to increase profitability among Cisco’s extensive partner networks. The annual event began April 17, 2012, and will continue until April 19. Through the […]
Tapping Partner Recruitment Campaigns For Optimal Channels
Many OEMs and vendors are playing the numbers game: they’re focusing more on the quantity of their partners, rather than the quality. As a result, channel development managers are inundated with inactive partners and paying less attention to the contacts that deserve more time and attention, according to a recent webinar from TSL Marketing. […]
Kaspersky Partner Conference Brings Connectivity To The Forefront
Kaspersky Lab, an antivirus software provider, will be holding its annual partner conference May 10-13, 2012, at the Atlantis Resort in the Bahamas. The four-day event will include two days of in-depth educational sessions, intimate discussions with company executives and memorable excursions to further the organization’s relationships and build stronger connections among partners, according to […]
New Cross Channel Campaign In-A-Box Aims To Address New Challenges Of Partner Programs
The “campaign in-a-box” concept has been a tried and true method for channel marketers to distribute templates for data sheets, ads and mailers to and through their partners and resellers. However, the emergence of social media, mobile, virtual events and other new platforms has added new complexity to the concept. Updating the campaign in a […]
Dell Rolls Out Demo Program For Partners
Adding to its PartnerDirect 2.0 initiative, Dell has launched a demo center to provide anytime, anywhere access to a suite of hosted demos. The hardware vendor’s current partner program separates into three tiers —Premier Partners, Preferred Partners and Registered Partners. Launched on May 9, 2011, the program was developed so Dell could efficiently reward partners […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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