Channel Marketer Report

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Transition Networks Implements Co-op/MDF Solution From Computer Market Research

Transition Networks, a company that designs and manufactures copper to fiber media converters for a broad range of network environments, is using the Co-op/MDF solution from Computer Market Research to manage trade promotions and other channel marketing activities. Despite new innovation in technology, many co-op and MDF programs are still managed manually via spreadsheets, faxes and […]

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PartnerPortal Helps Vendors Improve Channel Efficiencies

The Problem: For any vendor, using an automated partner interface is a great start to managing an efficient channel. These interfaces typically support different channel modules, as well as forms for each of those modules. From time to time, modifications need to be made to these forms, which calls for custom programming by developers. This […]

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How To Build Successful Channel Incentive And MDF Programs [Infographic]

Need a quick reference sheet for managing channel incentive and MDF marketing campaigns? CCI has created this infographic just for you. Bellow you’ll see a rundown of channel incentive types, complete with pros and cons, some key partner scorecarding metrics, types of rewards commonly used, and a guide for channel accounting, breaking out contra vs. […]

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Groupon Acquires CommerceInterface

Groupon announced recently that it has acquired CommerceInterface, a provider of web-based channel management technology and solutions, in an effort to enhance its positioning in the SMB market. Deal conditions were not disclosed. The partnership between Groupon and CommerceInterface has been developing since April 2012, with the deal merchant using channel management solutions to streamline […]

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