A successful content strategy requires a mix of original, curated and syndicated content. However, marketers sometimes don’t always have the time or resources to create this optimal mix. While marketers spend approximately 28% of their time on content marketing, they said they’d spend nearly half of their time on content marketing efforts if time limitations […]
By Andy Grant, Bowan Arrow The way in which channel marketers communicate and influence end-users has changed dramatically over the past seven years. Partner marketers understand the importance of a brand and its online reputation. They have adapted their marketing strategies to incorporate modern marketing tactics, ensuring the right messages are reaching the right audiences […]
Sometimes marketing teams simply don’t have the time or resources to craft content from scratch. Curation has become a must-have skill for marketers, as it allows them to extend the life of pre-existing content as well as craft new pieces leveraging outside sources. The below infographic, courtesy of Curata, outlines the components of a successful […]
In order to stand out in an online ecosystem flooding with content, marketers are focused on creating compelling, viral content. This infographic, courtesy of Best Marketing Degrees, uncovers examples of viral marketing campaigns and how other organizations can implement these best practices. Source: BestMarketingDegrees.org
The Problem: Content marketing can help organizations stand out in a crowded industry. By showcasing their thought leadership and knowledge of their respective space, businesses can show they have the expertise and solutions to help prospects tackle their respective pain points. However, businesses are sometimes challenged to determine the effectiveness of their content, and how […]
By Patricia Hume, Trapit Editor’s note: Following is part one of a three-part series focusing on the importance of content discovery and curation for the channel. Part two will be published in the August 21 newsletter. In the last blog post, we examined the importance of content to build mindshare through engagement, trust and thought leadership. […]
By Patricia Hume, President, Trapit Editor’s note: Following is part one of a three-part series focusing on the importance of content discovery and curation for the channel. Part two will be published in the August 21 newsletter. According to a recent Linkedin survey, 190 channel managers stated that the biggest challenges they faced with their channel […]
Over the last 12 months, 86% of B2B marketers have been creating more content. However, these marketers are struggling to engage their target audiences (37%), measure ROI (34%) and generate leads (29%). So, are buyers drowning in content? This infographic, courtesy of B2B Marketing, outlines key findings from its 2014 Content Marketing Benchmarking Report.